Category Archives: Guests

Don’t understand code?… Now a one-day course will enlighten you

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I know naff all about the internal workings of cars. I drive a 1996 Jaguar Sovereign and when it goes wrong I take it to Noel at Safe’n’Sound in Portslade and thank God he’s an honest mechanic because I have no idea what is going on under that bonnet.

And so it is with computer code. I’m in the dark. I run an audio studio, edit video, live my life through Apple products and use the Internet and my apps all day long. Through necessity I have learned some tricks on how to reset a Macbook Pro when it misbehaves, but ask me how it or my iPhone is programmed and I am lost. Continue reading →

Don't understand code?… Now a one-day course will enlighten you

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I know naff all about the internal workings of cars. I drive a 1996 Jaguar Sovereign and when it goes wrong I take it to Noel at Safe’n’Sound in Portslade and thank God he’s an honest mechanic because I have no idea what is going on under that bonnet.

And so it is with computer code. I’m in the dark. I run an audio studio, edit video, live my life through Apple products and use the Internet and my apps all day long. Through necessity I have learned some tricks on how to reset a Macbook Pro when it misbehaves, but ask me how it or my iPhone is programmed and I am lost. Continue reading →

Businesses need a five-year plan… and a three-month plan

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* This contribution is by Pete Shuttleworth, Executive Director of cool London film company Pretzel Films

Time is an increasingly important factor in every aspect of our lives these days. Time, or the lack of it, leads to the constant need to update our priorities. This in turn leads to the inevitable realisation that if you put buying your wife flowers that far down the priority list then you will never get to it.

In business, timing is crucial. For me this simple understanding came a little late. I started a business almost exactly seven years ago, in March 2005, six months before my first child was born and five months after I was married. Continue reading →

The 1992 vision of Mondo 2000 was right and wrong, but also true

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I picked up my copy of Mondo 2000 – User’s guide to a new edge (Thames and Hudson 1992) the other day. What an optimistic and anarchic place the soon-to-be digital world was then, and indeed for the next few years.

Fax machines were vogue, mobile phones were still big and barely anyone was using text messaging. But in Mondo 2000, under article headlines such as cyberpunk, virtual reality, wetware, designer aphrodisiacs, artificial life, techno-erotic paganism the future was being mapped out – and its predictions were wilder than your wildest dreams with genuinely mind-expanding possibilities. Continue reading →

What can agencies learn from REAL people?

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* This is a guest blog  from Roger Warner, Managing Director of social media agency C&M

Advertising legend Bill Bernbach and footballing philosophy legend Socrates figured out that there’s a lot of value to be had in asking real people real questions.

We’ve been doing quite a lot of it lately at C&M via our consumer panel research and – just as importantly – asking searching questions of people on the street. Continue reading →