Hootsuite launches social media video Integrations

Hootsuite integrates video via YouTube, Facebook, Twitter, and Instagram

hootsuite

Social media platform Hootsuite has announced video integrations with YouTube, Facebook, Twitter, and Instagram. Now organisations can manage their videos from a single platform, reducing complexity and increasing reach across social to improve customer engagement..

According to the company, ‘in the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses’. It cites that in 2015 Facebook more than doubled its video view sto eight billion, tweets containing video receive more than twice as many RTs as those without and the time users spend watching videos on Instagram has soared 40% in the past 6 months.

From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users and companies to monitor comments and collaborate to manage multiple accounts so that they can respond faster to customers’ enquires.

While investing in videos is a good first step, just posting videos is not enough to make an impact with audiences. To truly get the most out of video, businesses need to use social to increase its reach and credibility. According to a new online survey conducted by Hootsuite, 58% of respondents are more likely to watch a video if it has been shared by friends or family on a social network.

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite.

All of this is very interesting, but I prefer TweetDeck to Hootsuite, but if it wasn’t for either platform, then Twitter would not be the so-called force it is today. The future is clearly video; brands and companies need to start acting quickly or they will be left behind.

Video banking passes the tipping point

Survey says more than 90% of banks expect customer satisfaction to improve if they implement a high-quality video banking service.

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A new report, co-sponsored by Efma, a not-for-profit association of 3,300 retail financial services companies and Vidyo has unearthed some intersting data. The research reveals huge support for video banking among financial organizations, with 80% of all banks planning to offer video-enabled banking services.

The research from Vidyo and Efma also found nearly 70% of banks prioritise video banking availability via mobile and desktop over in-branch or ATM availability. Moreover, more than 60% of banks find private banking, wealth management, mortgage and loan services to be best suited for this technology.

“The findings show that there is a strong appetite for video-powered banking worldwide, and we firmly believe in the power of the technology to maintain and improve the personal connection between the customer and the bank. We support widespread adoption by providing a scalable technology that addresses the needs of financial intuitions and end users alike,” said Vincent Bastid, CEO, Efma.

Around 25% of respondents currently have or are piloting a video banking service (not that they’ve offered it to me at any time). Additionally, 24% will begin planning for a similar banking service within the next 12 months, with 30% intending to begin planning sometime in the near future.

Although many current video banking services are offered within the branch, research indicates that the next phase of is expected to be in direct-to-consumer online and mobile banking channels. Most likely is that corporations or the wealthier of banks’ clients will be (or are already being) offered this technology.

All of this is to welcomed. Current banking technology, not least its antiquated and voice-activated telephony services should have gone out when Fred Flintstone worked out what a wheel was. Widespread adoption, however, is likely to take time.

Basically, if they offer it to me, they’ll offer it to you. I’ll let you know.

Anonymous posts mean men read women more

According to Artios, an London-based artificial intelligence company, anonymous posts mean we are more likely to read female writers.

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As somebody who writes for The Economist I know all about anonymous bylines. Every story in that publication comes from within, those of us who are party of that privileged band of writers may not have our names accredited to the story we’ve written, but none of us care.

For gender relations, however, it would appear that people (including women) are more likely to read posts written by women if they are anonymous. A recent ‘blind’ survey of 1,000 people across Facebook, Twitter and Instagram from AI company showed that we are biased towards male writers, when rated on a variety of criteria, including trustworthiness, approachability and friendliness.

The study also revealed that women generally responded more positively than men to all types of content, women and men were also more likely to feel patronised when the post was written by the opposite sex and posts written by men had a more positive overall response than posts written by women, It was, however, women that responded most favourably. 40% of women vs 38% of men rated male-authored content positively.

As a man who has read The Golden Notebook, Backlash and respects Naomi Klein more than 95% of men I have ever read, and who really thinks he is gender-neutral, I must make a terrible confession.

A cursory look at my sprawling library of books show a huge proportion of male writers. Maybe book publishers should ‘de-gender’ bylines and just show the surname. Maybe then this shocking imbalance can be rectified and we can all read the content, not the gender.

Hussam Hammo, CEO Tamatem: EXCLUSIVE INTERVIEW

Fresh from coming third in last week’s Startup Turkey Challenge 2016, Tamatem CEO Hussam Hammo explains why his Jordanian company is attracting interest from around the world.


Hussam

Amman in Jordan probably isn’t the first place that gamers or investors think of when looking for quality, but games company Tamatem’s CEO, Hussam Hammo is changing that perception.

Here he talks about how Tamatem is opening up the Middle-East and North Africa (MENA) region to publishers, gamers and, most importantly, investors. He speaks exclusively to Mob76 Outlook about why this market matters.

WHAT IS HAPPENING THAT MAKES TAMATEM RELEVANT?

I are seeing for the first time a major shift in the market for mobile games in the MENA region. Arabic is the fourth-biggest language in the world, but at present only 1% of content is accessible in this language.

I know that mobile gamers in MENA now want culturally relevant and localised content they can access in the app stores of Google and Apple. They are hungry for content, but the app stores are empty of Arabic content.

WHAT ARE YOU DOING TO CORRECT THIS?

My company is localising global content into Arabic and creating/publishing our own games because we understand our language and our audience. Whenever we publish or localise a game, it goes straight to Number One and it stays there for weeks. Just look at our website to see the ticker showing our real-time numbers.

WHAT IS THE BIG PICTURE HERE?

There are more than 100 million Arabic speakers and it is the fastest-growing market in the world. The demographics of the people in the MENA are among the youngest in the world because of the high local birth rate.​

In some MENA countries, smartphone penetration is even higher than countries in Europe and the US, so the market is huge, and mobile games in MENA offer everybody, such as Saudi Arabian women, an opportunity to express themselves culturally and ​creatively.

WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?

​Localising successful games from around the world has proved difficult in the past for games companies as the sector has not been targeted intelligently and with the Arabic market in mind. I saw an opportunity for me and our company to make a difference and also to build a big company based on this.

We offer gamers the chance to play their favourite global games by making them feel as if they were created in the territory where those games are being played. I hate it when I want to play games in my language and I’m bombarded by English greetings and language.

Our expertise and experience in this area and our massive database makes it very cheap and easy for our games, both localised and published, to reach top rankings across MENA. To date, out of 25 featured games, 22 have gone to #1.

TELL US THE STORY OF THE COMPANY

​I founded the company in 2013 and later that year we became the first Arabic company selected by 500 Startups as part of the Dojo Distro in London. We were told that Silicon Valley and other investors would never be interested in Arabic startups and especially not a mobile games company. I was determined to change people’s minds and prove that a company based in Amman was as good as one based in Cupertino.

When I went to Mountain View and presented our deck that showed insanely high figures, lots of investors were instantly interested, resulting in a $1.15 million funding round. I are currently choosing which strategic investor is best for us as we raise another round in Q2 2016.

TELL US THE STORY OF YOU, HUSSAM HAMMO

I was early to social networks and created the first Arabic social network in 2006 and ​I sold this to maktoob.com, before that company was subsequently purchased by Yahoo!.

In 2008 I saw a great opportunity with a hugely successful German browser-based game called Travian that had been localised into 50 languages, but Arabic wasn’t included. I thought such games in Arabic were something the market was waiting for.

HOW QUICKLY IS TAMATEM GROWING?

We are seeing ​40% month-on-month growth on downloads and revenue and in 2014-15 we had 200% growth over those 12 months. We have had more than 16 million total downloads of 35 games, of which 22 have reached Number One, and we now have more than 2.1 million monthly active users and 350,000 daily active users.

WHY SHOULD PUBLISHERS WORK WITH YOU AND NOT YOUR COMPETITORS?

We have spent the last decade working with Arabic customers and companies. We understand the market and what they need. We can also build communities bigger and better than anybody in MENA as well as having the largest number of credible global partners.