FIVE SUMMER GIFTS: Primus Trail running shoes

A family business and a ‘cobbler’s dream’ are changing the way we wear all our shoes.


PrimusI’ve been wearing the Primus Trail, build and designed by Vivobarefoot, for the past month and they not only been excellent, they have changed my whole attitude to running.

That’s because I hate running and have always been more of a swimmer. Moreover, running shoes have always made me feel a little sick because of their terrible design and an attitude that the less of a shoe we wear the better. In the UK, as soon as it’s March I put on Birkenstocks and wear them until the winter calls.

So, Vivobarefoot interested me because I like barefoot running (if I HAVE to do it) and I like barefoot everything, be it walking or football. I saw their video, which had the feel of the artisan and the perfectionist about it and how their shoes were designed with the bare foot as the template.

It works for me. They look and feel good and when I run in them I feel a little more in tune with nature every time I put my foot down. Naturally, as a man over the age of 30, I can only wear these shoes with shorts or tracksuit pants. If I tried them with jeans I would look very sad, so I don’t do that.

At £90, the price is competitive and they feel as if they will last a long time, which is how sensible people think whenever they’re buying clothes or shoes. So, I’ve named them as my first Summer Gift of 2016. Even though I still hate running.

Monty (708 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.


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About Monty

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.