This is a little silly, but might be an app worth looking at if there are companies out there who want to measure the growth of their startup against behemoths such as Facebook, eBay and Match.com
The My Startup Story app has been developed by ‘insurance specialists’ Jelf Small Business that allows companies to compare and graph their employee and revenue growth, which can then be shared to other social channels such as Twitter.
“When you start a business, it can be tricky to know exactly how you’re doing. One of the best ways to gauge your growth is to compare your achievements against those of well-known brands. It doesn’t matter whether your startup is little or large, everyone can get involved,” said Rob Rees, Managing Director at Jelf Small Business.
Maybe so or maybe not, but it certainly beats searching for your company’s mentions on Google.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
