Anonymous posts mean men read women more

According to Artios, an London-based artificial intelligence company, anonymous posts mean we are more likely to read female writers.


As somebody who writes for The Economist I know all about anonymous bylines. Every story in that publication comes from within, those of us who are party of that privileged band of writers may not have our names accredited to the story we’ve written, but none of us care.

For gender relations, however, it would appear that people (including women) are more likely to read posts written by women if they are anonymous. A recent ‘blind’ survey of 1,000 people across Facebook, Twitter and Instagram from AI company showed that we are biased towards male writers, when rated on a variety of criteria, including trustworthiness, approachability and friendliness.

The study also revealed that women generally responded more positively than men to all types of content, women and men were also more likely to feel patronised when the post was written by the opposite sex and posts written by men had a more positive overall response than posts written by women, It was, however, women that responded most favourably. 40% of women vs 38% of men rated male-authored content positively.

As a man who has read The Golden Notebook, Backlash and respects Naomi Klein more than 95% of men I have ever read, and who really thinks he is gender-neutral, I must make a terrible confession.

A cursory look at my sprawling library of books show a huge proportion of male writers. Maybe book publishers should ‘de-gender’ bylines and just show the surname. Maybe then this shocking imbalance can be rectified and we can all read the content, not the gender.

SMEs suffer £1 billion funding gap, despite £126 billion in untapped private investor finance

More than a third of investors with £100,000 would invest in the UK’s SMEs but do know enough about funding to do so


According to a report from IW Capital, 34% of the UK’s serious investors would invest in SMEs but do not have the knowledge about funding to do so. This equates to £126 billion in untapped private investment funds.

The lack of awareness is despite the fact that 71% of private investors with more than £40,000 worth of investments feel confident in the growth capabilities of UK SMEs and 54% are looking to the Enterprise Investment Scheme (EIS) for the new tax year.

This is despite David Cameron’s 2015 pledge to fill a £1 billion funding gap that is preventing the growth of UK SMEs, caused in part by institutional lending reducing at a rate of £5.7 million a day.

George Osborne’s latest Spring Budget focused heavily on the micro-businesses of Britain’s private sector, but did not do enough to educate high-net-worth individuals as to how they can invest in upscaling SMEs.

Given the high levels of confidence and subsequent intentions ahead of the imminent new tax year on April 6th, the research further analysed investor sentiment towards one of the last private equity initiatives supporting SMEs – EIS.

There are 64% of investors who intend to invest between £100,001 and £250,000 looking to this scheme for their investment plans. Moreover, 54% of investors with more than £40,000 in portfolio size (not including their mortgage or pensionable assets) will do so imminently for the 2016/17 financial year.

Accounting for 16% of the UK taxpayer population, this high-earner group contributes a disproportionate 67% of the country’s income tax bill. IW Capital’s research of 2,000 relevant people examines just how much income tax the UK’s high-earners pay in comparison to the national average, with a focus on specific investor sentiment towards EIS.

Safety tech now in half of UK’s new cars sold

A new study says that more than 1.5 million British new car buyers benefit from semi-autonomous safety technology including autonomous braking.

safetySafety and the nature of driving is changing and so are we. While self-driving cars are probably further away than the marketeers would like, more than 1.5 million UK motorists a year now own cars that feature self-activating safety systems.

New data from the Society of Motor Manufacturers and Traders (SMMT) and JATO Dynamics says that more than half of new cars registered in 2015 were fitted with safety-enhancing collision warning systems, with other technologies such as adaptive cruise control, autonomous emergency braking and blind spot monitoring also surging in popularity.

While many, including this writer, would prefer to drive rather than be driven, they are becoming the minority. Features such as collision warning systems, were fitted to 58.1% of Britain’s record new car market in 2015, whether as standard or a cost option. In contrast, just five years ago collision warning featured on only 6.8% of new cars registered.

Autonomous emergency braking, which automatically applies the brakes to avoid or reduce the effects of an impact should the driver fail to react, was fitted to more than 1 million (39%) of all new cars registered – with 18% of buyers getting the safety tech as standard.

Blind spot monitoring was a feature of more than a third of new cars, while adaptive cruise control, which automatically adjusts the car’s speed to maintain a safe distance from vehicles ahead, was fitted to almost a third (31.7%) of new cars registered, either as standard or an option. Just five years ago, less than 10% of new cars were available with this technology.

“Connected and autonomous cars will transform our society, vastly improving safety and reducing congestion and emissions, and will contribute billions to the economy. The UK is already earning a reputation as a global development hub in this field, thanks to significant industry and government investment, and the ability to trial these cars on the roads right now,” said Mike Hawes, SMMT CEO.


Fresh from coming third in last week’s Startup Turkey Challenge 2016, Tamatem CEO Hussam Hammo explains why his Jordanian company is attracting interest from around the world.


Amman in Jordan probably isn’t the first place that gamers or investors think of when looking for quality, but games company Tamatem’s CEO, Hussam Hammo is changing that perception.

Here he talks about how Tamatem is opening up the Middle-East and North Africa (MENA) region to publishers, gamers and, most importantly, investors. He speaks exclusively to Mob76 Outlook about why this market matters.


I are seeing for the first time a major shift in the market for mobile games in the MENA region. Arabic is the fourth-biggest language in the world, but at present only 1% of content is accessible in this language.

I know that mobile gamers in MENA now want culturally relevant and localised content they can access in the app stores of Google and Apple. They are hungry for content, but the app stores are empty of Arabic content.


My company is localising global content into Arabic and creating/publishing our own games because we understand our language and our audience. Whenever we publish or localise a game, it goes straight to Number One and it stays there for weeks. Just look at our website to see the ticker showing our real-time numbers.


There are more than 100 million Arabic speakers and it is the fastest-growing market in the world. The demographics of the people in the MENA are among the youngest in the world because of the high local birth rate.​

In some MENA countries, smartphone penetration is even higher than countries in Europe and the US, so the market is huge, and mobile games in MENA offer everybody, such as Saudi Arabian women, an opportunity to express themselves culturally and ​creatively.


​Localising successful games from around the world has proved difficult in the past for games companies as the sector has not been targeted intelligently and with the Arabic market in mind. I saw an opportunity for me and our company to make a difference and also to build a big company based on this.

We offer gamers the chance to play their favourite global games by making them feel as if they were created in the territory where those games are being played. I hate it when I want to play games in my language and I’m bombarded by English greetings and language.

Our expertise and experience in this area and our massive database makes it very cheap and easy for our games, both localised and published, to reach top rankings across MENA. To date, out of 25 featured games, 22 have gone to #1.


​I founded the company in 2013 and later that year we became the first Arabic company selected by 500 Startups as part of the Dojo Distro in London. We were told that Silicon Valley and other investors would never be interested in Arabic startups and especially not a mobile games company. I was determined to change people’s minds and prove that a company based in Amman was as good as one based in Cupertino.

When I went to Mountain View and presented our deck that showed insanely high figures, lots of investors were instantly interested, resulting in a $1.15 million funding round. I are currently choosing which strategic investor is best for us as we raise another round in Q2 2016.


I was early to social networks and created the first Arabic social network in 2006 and ​I sold this to, before that company was subsequently purchased by Yahoo!.

In 2008 I saw a great opportunity with a hugely successful German browser-based game called Travian that had been localised into 50 languages, but Arabic wasn’t included. I thought such games in Arabic were something the market was waiting for.


We are seeing ​40% month-on-month growth on downloads and revenue and in 2014-15 we had 200% growth over those 12 months. We have had more than 16 million total downloads of 35 games, of which 22 have reached Number One, and we now have more than 2.1 million monthly active users and 350,000 daily active users.


We have spent the last decade working with Arabic customers and companies. We understand the market and what they need. We can also build communities bigger and better than anybody in MENA as well as having the largest number of credible global partners.