Online shopping engine Styloko launches in the US

Styloko now has a US-dedicated site for American customers.

Styloko now has a US-dedicated site for American customers.

London-based shopping discovery engine Styloko has expanded its business outside the UK by launching a new site in the US.

With more than 30% of traffic already coming to Styloko from the US market, the new site allows American fashion-conscious females to discover and connect with their favourite designer and High Street brands and retailers, including those currently on the UK site.

With prices now displayed in dollars, international shopping is made even easier with brands such as ASOS, Net-a-Porter, Topshop and Matchesfashion.com, in addition to US favourites currently also on the UK site such as Saks Fifth Avenue and Macy’s. Continue reading

gamesGRABR back to the crowd for funding

tony_pearceGaming social network gamesGRABR, has launched a new round of investment to fund its critical next phase of growth. Following a successful crowdfunding campaign in late 2013 where it quickly achieved its £150,000 target and was over-funded by 20%, gamesGRABR is now looking to raise £400,000 on CrowdCube.

With upwards of 70,000 unique users per month and 49% returning month on month the fast growing start-up has achieved a highly engaged community in a short space of time, helped by partnering with influential vloggers to promote their own Featured Collections. These new celebrities of the Internet, including YogcastKim, Caddicurus and GamesSprout, with more than one million subscribers between them, bring a level of influence and reach unavailable via traditional routes. Continue reading

UK social shopping site Styloko appoints new CEO

Shannon_EdwardsIncreasingly influential London-based social shopping site Styloko has appointed Shannon Edwards as CEO for global business.

Styloko is a digital shopping tool/service that learns what customers like as they browse and then presents the items and the styles they want to see. Styloko uses advanced algorithms to build a fashion portrait and then curates an infinite personalised stream of products for customers.

The company’s customers can add products to their virtual boutiques either from Styloko’s own website, which aggregates almost 700,000 products from most major UK retailers, or from any other site across the web – simply by using their browser button. Continue reading

Linguabrand qualifies emotions through social media

emotional-baggageLinguabrand uses psycho-linguistic algorithms to extract social and emotional metrics from free text.

Recently they were supplied with two sides of an online discourse between those recently diagnosed with multiple sclerosis (MS) and those with the condition existing. Without even reading the discourse, they uncovered and quantified changing emotional needs. Continue reading