PRODUCT REVIEW: Impact Snap Case for Macbook Air

tech21Whether it’s a Palo Alto cafe or a pop-up restaurant in Shoreditch, the use of Macbooks is ubiquitous and it is a badge of tech honour to be seen with one (naturally I have one myself).

So, the idea of wrapping aforesaid Macbook in a black cover seems like anathema to any visible hipster, but style over substance means nothing if that expensive bit of kit is dropped and broken. Continue reading

UK ecommerce startup Ometria pulls in $1.5 million seed funding

ometria_fundingE-commerce analytics company Ometria has raised $1.5 million in seed funding from a group of high-profile investors and entrepreneurs, including Huddle founders Alastair Mitchell and Andy McLoughlin.

Founded in London little more than 12 months ago, Ometria has staff in Moscow and operates a real-time platform targeted at online retailers that provides analytics for ecommerce businesses; it can be integrated with ecommerce platforms such as Magento and Shopify. Continue reading

PayasUgym shapes up with £1.6 million in funding

payasUgymPayasUgym, the UK’s largest fitness network, has raised a £1.6 million funding round, led by Albion Ventures and MMC Ventures and again by existing investors, bringing the total investment to date of £3.5 million.

With 12 million ex-gym members in the UK (double the amount of gym members) PayasUgym offers flexible, discounted gym passes nationwide, disrupting the existing and onerous model of year-long subscriptions. Continue reading

Connect+Convert opens the web doors of perception

connect+convertDigital agency NotOnlyButAlso has launched its first online product Connect+Convert, a tool that lets customers know which companies have been looking at their website and how to connect with them.

Named after a 1960s BBC comedy show starring the loved and departed Peter Cook and Dudley Moore, NotOnlyButAlso was founded in 2002 and has worked with clients such as the BBC, Five TV, Virgin Media and Turner Broadcasting across design and interactive channels. Continue reading