Tag Archives: advertising

Facebook should have an 'engaged' link not a Like button that 98% of people only use once

Posted on by
1

By regular contributor Lloyd Gofton who tweets here

As a social species, we should expect our habits and actions on social networks to reflect our natural priorities as humans… as a species we crave companionship and like to feel part of a community.

Our instinct is to learn from each other and share our experiences with like-minded individuals. That habit has served us well, but at some point in our conversations and relationships the number of contacts we have has been given a higher value than the quality of the connection we have with those individuals, groups and brands. Continue reading →

Little Grey Cells #7… Audiences want things faster. A one-way communication broadcast doesn’t deliver on that

Posted on by
Reply

Simon Gunning is Global Head of Digital Media and Technology at advertising agency Bartle Bogle Hegarty (BBH). We catch up with him, taking a good look into his Little Grey Cells…

When did you first get into tech?

I worked in the record business for long time, managing record producers and artists, and it was clear that it was an industry that was getting into trouble. At the same time, billions of pounds were spent trying to prevent the Y2K disaster, and the dot com bubble was growing. So I went to work for a company called Flextech television, which became Virgin Media television.

Quite extraordinarily I was appointed head of business development, and my job included setting up web sites for the four biggest channels in pay TV at the time. I had to set up their presence online, in mobile telephony and red button interactivity, which was seen to be the future of the world as we then knew it. Continue reading →

Brand people are woeful at defining that we’re (actually) talking about

Posted on by
Reply

* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here…

“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”

There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading →

Brand people are woeful at defining what we're (actually) talking about

Posted on by
Reply

* Alistair Herbert is the founder of Linguabrand, a verbal identity management company that helps brands use words. He tweets here…

“Brands need to put the same effort into creating a unique ‘tone of voice’ for the language used in call centres and on bills as they do for advertising campaigns or risk creating a disconnect that could hit sales.”

There’s a lot of trumpeting tone of voice at the moment, like the above quote from Marketing Week. But without some cold facts this sounds like hot air. Continue reading →

Little Grey Cells #3… It’s time for an end of the TV-versus-internet argument

Posted on by
Reply

* Tess Alps is the CEO of Thinkbox, the marketing body for commercial TV, and avid campaigner for the end of the TV-versus-Internet argument. She spares a few moments to engage with her Little Grey Cells

I like lots of media other than TV
Yes, both as a consumer and as a marketing professional. But I do this job because I have a strong sense of injustice; no medium is more undervalued or misrepresented than TV. It’s a mission.

TV, not the TV
That’s what I represent and care about. The cultural importance of that professionally produced content can’t be overstated and it needs serious money to maintain the quality and range we currently enjoy. I couldn’t care less what technology delivers it or what screen you watch it on. Continue reading →