* Martin Lindstrom is the author of revelatory best-sellers Buyology: How everything we beleive about what we buy is wrong and Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy

Brandwashed is an exposé on the workings of big brand marketeers, as someone who works as a respected consultant within the industry, what made you decide to write the book?

Today the consumers are the owner of brands – not the companies and it is essential for companies to ‘clean up their house’ and prepare themselves for a world where the consumer sooner rather than later will hear about what’s going on behind the scenes – good as well as bad. Continue reading →