Annual In-app advertising market will be worth $17 billion in 2018

in_appIn-app mobile adspend will reach $16.9 billion by 2018, up from $3.5 billion last year, and will be driven by data and interactive rich media advertising.

The report, conducted by Juniper Research says that it will be tablet users. Currently the smartphone market accounts for 70% of current adspend, a stake that will dip to 50% in 2018, on the same level as tablets.

While app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.

Will Vine become THE social network of 2014?

* This is a guest blog from Oliver West, Digital Director of design agency Arkitex

vineIf we compiled a list of all the available social networks it would stretch from our desk to the moon, OK, maybe that’s a bit of an exaggeration but there are lots of them on the web, 99% of which you will never have heard of before.

There are obviously a collection of the more popular ones that you will be familiar with, Facebook, Twitter, Linkedin, Instagram. New networks are popping up all the time trying to compete with the big players and ultimately most of them fail to gain the necessary traction to enter the game for one reason or another. Continue reading

A look at international social network growth

By regular contributor Lloyd Gofton, Liberate Media MD, who tweets here

bii-top-global-social-properties-4We often hear about the never-ending growth of the big Western social networks. User number announcements for Facebook and Twitter are now international news, but this is only the tip of the iceberg.

In the West we usually assume that social networks revolve around U.S culture, but that is far from the case. Global social network data tells us a much more interesting story, and this post delves into the key figures from BI Intelligence’s global social media census 2013. Continue reading

150 WORD BOOK REVIEW: Hatching Twitter by Nick Bilton

HatchingTwitterPerhaps the most on-point quote about Twitter in this entire book comes from Mark Zuckerberg, who in 2010 remarked it’s “such a mess, it’s as if they drove a clown car into a gold mine and fell in.”

It’s hard to disagree with him after reading this. Bilton’s book brilliantly divulges the myriad power struggles, fights and personalities who somehow conspired to bring Twitter, against all odds, to a point where it’s about to list in one of the most eagerly anticipated IPOs in years.

With the exception of Biz Stone (who sounds like one of the nicest people in the world), few come out of this unscathed. Jack Dorsey, Evan Williams, Twitter’s investors and many others find themselves embroiled in Borgia-esque scenes of backstabbing, betrayal and buffoonery.

Bilton is a brilliant author, and this is him at the top of his game. Buy it. You won’t regret it.

How does the growth of your startup compare with Facebook?

startup_facebookThis is a little silly, but might be an app worth looking at if there are companies out there who want to measure the growth of their startup against behemoths such as Facebook, eBay and Match.com

The My Startup Story app has been developed by ‘insurance specialists’ Jelf Small Business that allows companies to compare and graph their employee and revenue growth, which can then be shared to other social channels such as Twitter. Continue reading