Hootsuite launches social media video Integrations

Hootsuite integrates video via YouTube, Facebook, Twitter, and Instagram


Social media platform Hootsuite has announced video integrations with YouTube, Facebook, Twitter, and Instagram. Now organisations can manage their videos from a single platform, reducing complexity and increasing reach across social to improve customer engagement..

According to the company, ‘in the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses’. It cites that in 2015 Facebook more than doubled its video view sto eight billion, tweets containing video receive more than twice as many RTs as those without and the time users spend watching videos on Instagram has soared 40% in the past 6 months.

From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users and companies to monitor comments and collaborate to manage multiple accounts so that they can respond faster to customers’ enquires.

While investing in videos is a good first step, just posting videos is not enough to make an impact with audiences. To truly get the most out of video, businesses need to use social to increase its reach and credibility. According to a new online survey conducted by Hootsuite, 58% of respondents are more likely to watch a video if it has been shared by friends or family on a social network.

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite.

All of this is very interesting, but I prefer TweetDeck to Hootsuite, but if it wasn’t for either platform, then Twitter would not be the so-called force it is today. The future is clearly video; brands and companies need to start acting quickly or they will be left behind.

Annual In-app advertising market will be worth $17 billion in 2018

in_appIn-app mobile adspend will reach $16.9 billion by 2018, up from $3.5 billion last year, and will be driven by data and interactive rich media advertising.

The report, conducted by Juniper Research says that it will be tablet users. Currently the smartphone market accounts for 70% of current adspend, a stake that will dip to 50% in 2018, on the same level as tablets.

While app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.

Will Vine become THE social network of 2014?

* This is a guest blog from Oliver West, Digital Director of design agency Arkitex

vineIf we compiled a list of all the available social networks it would stretch from our desk to the moon, OK, maybe that’s a bit of an exaggeration but there are lots of them on the web, 99% of which you will never have heard of before.

There are obviously a collection of the more popular ones that you will be familiar with, Facebook, Twitter, Linkedin, Instagram. New networks are popping up all the time trying to compete with the big players and ultimately most of them fail to gain the necessary traction to enter the game for one reason or another. Continue reading

A look at international social network growth

By regular contributor Lloyd Gofton, Liberate Media MD, who tweets here

bii-top-global-social-properties-4We often hear about the never-ending growth of the big Western social networks. User number announcements for Facebook and Twitter are now international news, but this is only the tip of the iceberg.

In the West we usually assume that social networks revolve around U.S culture, but that is far from the case. Global social network data tells us a much more interesting story, and this post delves into the key figures from BI Intelligence’s global social media census 2013. Continue reading

150 WORD BOOK REVIEW: Hatching Twitter by Nick Bilton

HatchingTwitterPerhaps the most on-point quote about Twitter in this entire book comes from Mark Zuckerberg, who in 2010 remarked it’s “such a mess, it’s as if they drove a clown car into a gold mine and fell in.”

It’s hard to disagree with him after reading this. Bilton’s book brilliantly divulges the myriad power struggles, fights and personalities who somehow conspired to bring Twitter, against all odds, to a point where it’s about to list in one of the most eagerly anticipated IPOs in years.

With the exception of Biz Stone (who sounds like one of the nicest people in the world), few come out of this unscathed. Jack Dorsey, Evan Williams, Twitter’s investors and many others find themselves embroiled in Borgia-esque scenes of backstabbing, betrayal and buffoonery.

Bilton is a brilliant author, and this is him at the top of his game. Buy it. You won’t regret it.