GUEST POST: Joel Windels tweets here and is the Community Director for social media measuring company Brandwatch
Football is on the brink of financial collapse. It’s an issue that relevant governing bodies have scrambled to address in varying ways, but the problems are rooted far deeper than fickle billionaires and greedy footballers.
The digital revolution has been stampeding through almost every entertainment industry – which few will deny is what football ultimately is – as the footsteps of technological advances leave no cultural opiate untrodden. Continue reading