Digital is bringing football to the point of collapse

GUEST POST: Joel Windels tweets here and is the Community Director for social media measuring company Brandwatch

digital footballFootball is on the brink of financial collapse. It’s an issue that relevant governing bodies have scrambled to address in varying ways, but the problems are rooted far deeper than fickle billionaires and greedy footballers.

The digital revolution has been stampeding through almost every entertainment industry – which few will deny is what football ultimately is – as the footsteps of technological advances leave no cultural opiate untrodden. Continue reading

Gaming Boxes at the Etihad? Soon there’ll be cocaine at Arsenal

Premiership Champions Manchester City may have had trouble beating Borussia Dortmund at the Etihad Stadium last night, but they seem to have scored with their ‘official gaming partner’ EA SPORTS. Continue reading

For EURO 2012 the future is Orange for the app, not so clear for the England football team

The England football team may be losing players to injury on a daily basis, but in direct disproportion EURO 2012tm sponsor Orange seems to be adding features to its tournament app. At least one of them will qualify for the next stage.

UEFA and Orange have now added geolocation and augmented reality features to help fans enjoy the tournament. The augmented reality functionalitly can be viewed through the phone’s camera and mates can be found using the app’s Friend Finder.

There are numerous other features available, but don’t take it from me, download the app here, you don’t even need to be an Orange customer. Future app improvements such as exclusive video of the winning England team are highly unlikely to ever be available.

Athletes should stick to getting fitter, not Twitter

Since he signed his five-year contract at Liverpool football club in 2007, Ryan Babel has spent more time warming his Dutch bottom on the bench rather than playing for his team.

Used as an ‘impact player’ who comes on as a substitute and occasionally changes a game, he has made more impact on Twitter than the greensward of Anfield. Continue reading

Monty's Social Outlook – Issue 16

Since he signed his five-year contract at Liverpool football club in 2007, Ryan Babel has spent more time warming his Dutch bottom on the bench rather than playing for his team.

Used as an ‘impact player’ who comes on as a substitute and occasionally changes a game, he has made more impact on Twitter than the greensward of Anfield. Continue reading