Every1Mobile (E1M), which specialises in building mass audiences via mobile in sub-Saharan Africa, announced today (12th June) that it has raised $1.7m in angel investment.
Every1Mobile, founded in 2010, uses the power of mobile-enabled social networks to transform how organisations engage with young people aged 15-35 in sub-Saharan Africa and other emerging markets. E1M’s ultimate aim is to help young people in emerging markets enter the formal economy. The Company runs nine mobile sites covering Education, Health, Jobs and Entertainment.
The Company already records over 3 million monthly visits to its sites and serves 25 million pages each month. Users are equally split between male and female across South Africa, Nigeria, Ghana, Tanzania, Kenya and Zimbabwe.
“Mobile social networks in Africa allow us to engage with a vast, previously inaccessible audience of young people. The mobile phone has the potential to revolutionise access in emerging markets to information services across learning, health, agriculture, financial literacy, business support and sustainable livelihoods,” said ” Algy Williams, CEO of Every1Mobile.
European tech company Saltside Technologies, which previously raised $25m from AB Kinnevik and has been in stealth mode since founding, is already a market leader in classified sites in Sri Lanka, Bangladesh, and Ghana.
