VisibleNation takes data from measurement to comparison

* This is a guest contribution by Allan Ireland Park, the Chairman of social data comparison site VisibleNation

visiblenationOver the past decade as the internet established itself as a household utility, as important as electricity and water, we have experienced a number of phenomena, usually described in single words.

‘Dis-intermediation’ was one of the first, mainly used by consultants, When I first heard this term I laughed. But it was a catalyst for the dot.com boom and this euphoric optimism shook up the established vertical market leaders. Continue reading

Three things that need to happen before mobile couponing kicks off

Today’s shoppers are more promiscuous than ever.  The double-dip recession is putting customer loyalty under sustained pressure as shoppers expect extended sales or short term deals on a range of products on and off the High Street. Continue reading