Etisalat Nigeria has partnered with the mobile app platform biNu to give its customers smartphone speeds on their feature phones.
biNu is a mobile app platform that can boost internet speeds by 10 times and means that even the most basic of phones can have smartphone-like capabilities. Its deal with Etisalat means that the operator’s 15 million customers will be able to use the app on Java and Android devices on a currently exclusive deal. Continue reading
By regular contributor Lloyd Gofton who tweets here
HMV’s recent demise was hardly a surprise. The writing has been on the wall for so long that it’s been painted over and graffitied many times since.
If we rewind ten years to 2003, the conversation around retail was focused on the importance of the web Continue reading
Last month’s launch of the iPad Mini has seen an acceleration in adoption of tablet-based advertising, according to a report by Indian mobile company InMobi.
The report shows that while smartphones remain the dominant device in mobile advertising impressions with a 74.1% share, tablets and connected devices are increasing rapidly with an overall share of almost 20%.
The data, sourced from July 2012 to September 2012 reveals that the iPhone continues to be the most popular handset on the market. However, the iPad’s share of impressions continues to rise with 11%, a 43% increase from Q2.
The research found that Apple remains the top manufacturer in the UK with RIM and HTC falling behind their competitor. Samsung achieved an increase in its share of impressions in Q3, with 16% increase from Q2.
The research also shows that the mobile web continues to rule, holding a 70% share of total advertising impressions, this share has decreased from 76% in Q1 and 72% in Q2, as ad impressions on mobile apps are rolled out.
“In the UK, mobile ad growth continues to be driven by smartphones. However, following the recent launch of the new iPad mini, consumer interest in tablets has never been higher and we expect the number of impressions on these devices to continue to rise in Q4,” said an InMobi spokesman.
The InMobi Mobile Insights report can be downloaded for free here.
Today’s shoppers are more promiscuous than ever. The double-dip recession is putting customer loyalty under sustained pressure as shoppers expect extended sales or short term deals on a range of products on and off the High Street. Continue reading
People versed in social media know that the best time to post on Facebook is around 9pm, not so many know how this works on mobile… least of all Facebook itself.
But a new report by Citrix ByteMobile shows that old social habits are indeed dying hard on this channel. It says that the best time for all social networks is around 10pm, just before traffic falls off a cliff and most of us fall into Bedforshire.
The report goes on to say that the mobile Facebook app also drives traffic to Twitter and YouTube as well as other sites such as Tumblr and eBay. There’s also stuff on there about which apps block up the mobile network and how mobile video is driving data.
From a publisher’s point of view, however, the best thing about this particular report is the way it was distributed by the PR company. Instead of an easy-to-read synopsis for a really-lazy-journalist to cut-and-paste into a ‘story’, the raw data from a detailed report meant this particular writer had to research, parse and think about it a bit more than usual.
And that is a very good thing… must post this on my mobile at 10pm when you hepcats are more likely to read it.