UK social shopping site Styloko appoints new CEO

Shannon_EdwardsIncreasingly influential London-based social shopping site Styloko has appointed Shannon Edwards as CEO for global business.

Styloko is a digital shopping tool/service that learns what customers like as they browse and then presents the items and the styles they want to see. Styloko uses advanced algorithms to build a fashion portrait and then curates an infinite personalised stream of products for customers.

The company’s customers can add products to their virtual boutiques either from Styloko’s own website, which aggregates almost 700,000 products from most major UK retailers, or from any other site across the web – simply by using their browser button.

Edwards joins Styloko with clear objectives; to raise awareness and grow the business globally, particularly with retailers and partners. Most recently, Edwards has been a consultant to high fashion-focused projects including Fashion Rocks Worldwide, Isabella Oliver Ltd, Bay Garnett and Vestiaire Collective.

With a successful track record of catapulting businesses to market leading positions, Edwards brings a wealth of knowledge and expertise to her new role. In 2008 she joined ShopStyle Europe as Vice President and Managing Director and grew the European fan base to more than two million monthly unique users with more than 3,000 fashion brands and retailers.

Before joining ShopStyle, she was a Director at eBay’s Shopping.com where she led the sales and merchant services teams and communications effort across the US and EU in San Francisco and London. She launched Shopping.com in France and was part of the team that brought the DoorOne brand to market. Previous to that she managed marketing communications for movies-by-mail company Netflix.

Styloko was founded by Yury Tereshchenk and Ivailo Jordanov who, alongside Editor-In-Chief Emily O’Brien have developed the company’s business by integrating a strong social community with ecommerce.

LOVEFILM needs to open its ears to subtitles for the deaf

lovefilm_subtitles

A 10,000-strong change.org petition, backed by the UK’s largest deaf charity and TV stars and writers, is calling on LOVEFiLM to provide subtitles for viewers with hearing loss.

Currently, deaf customers of LOVEFiLM are not aware if will receive the latest movies or hit shows with subtitles until they arrive, something that can be extremely frustrating especially during Christmas.

According to Ofcom, 67% of people with hearing loss say that TV is important to them, rising to 74% of people who are severely deaf. People with hearing loss watch TV for an average of 4.3 hours a day, compared with average viewing across the UK of 3.46 hours a day.

The change.org petition is urging the distributor to offer subtitles for their On-Demand and postal service, and information on subtitle availability on films and boxsets before payment.

Stephanie McDermid, who is deaf, said: I wish they would make it clear at the outset whether content is subtitled or not. They should, like Netflix consider the 10 million people in the UK with hearing loss. Despite numerous correspondence flagging this issue, LOVEFiLM refuses to engage and I am urging people to sign the petition, which will hopefully force a response.’

Digital is bringing football to the point of collapse

GUEST POST: Joel Windels tweets here and is the Community Director for social media measuring company Brandwatch

digital footballFootball is on the brink of financial collapse. It’s an issue that relevant governing bodies have scrambled to address in varying ways, but the problems are rooted far deeper than fickle billionaires and greedy footballers.

The digital revolution has been stampeding through almost every entertainment industry – which few will deny is what football ultimately is – as the footsteps of technological advances leave no cultural opiate untrodden. Continue reading