YOUR LIFE: Three years on social, one year in pub, 235 days in a queue

Social media will take up three years of your life as opposed to other uses of your time.

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According to a new study commissioned to launch the new Samsung Gear S3 smartwatch, the average British adult will spend more than three years updating and browsing social media, one year down the pub and seven months waiting in line over the course of an adult lifetime.

The findings of the new study say 92% of Brits agreeing that it feels as though time seems to speed up as we grow older. That finding, however, is obvious. For a four-year-old, a year is 25% of their life whereas for a septuagenarian, it is only 1/70th of their life. Tempus fugit indeed.

The Samsung Time of our Lives Report surveyed 3,000 UK adults and was overseen by leading statistician Dr Geoff Ellis to give the data a semblance of credibility. Other key findings were:

The average Brit in their lifetime will spend:

* 17 years and 41 days sleeping
* 13 years working, including 1 year and 3 months outside of contracted hours
* 8 years and 110 days watching TV
* 3 years and 2 months on holiday
* 1 year and 7 months commuting

The report, surprisingly, does not mention how often we are likely to have sex, although it is hoped that will last longer than commuting and we DON’T use social media when we do it, although that appears to be on the rise as well. As for queuing, that essential civilising part of UK culture remains high, and long may that continue

Social Psychologist Dr Becky Spellman, who led the research, said: “The report reveals that we are busier today than at any other time in history. As we become a generation of people who find it hard to switch off, our brains are adjusting and making us even better multi-taskers. Our ability to juggle, manage and process information is growing at a substantial rate.”

The iPad Mini leads huge surge in tablet-based advertising

Last month’s launch of the iPad Mini has seen an acceleration in adoption of tablet-based advertising, according to a report by Indian mobile company InMobi.

The report shows that while smartphones remain the dominant device in mobile advertising impressions with a 74.1% share, tablets and connected devices are increasing rapidly with an overall share of almost 20%.

The data, sourced from July 2012 to September 2012 reveals that the iPhone continues to be the most popular handset on the market. However, the iPad’s share of impressions continues to rise with 11%, a 43% increase from Q2.

The research found that Apple remains the top manufacturer in the UK with RIM and HTC falling behind their competitor. Samsung achieved an increase in its share of impressions in Q3, with 16% increase from Q2.

The research also shows that the mobile web continues to rule, holding a 70% share of total advertising impressions, this share has decreased from 76% in Q1 and 72% in Q2, as ad impressions on mobile apps are rolled out.

“In the UK, mobile ad growth continues to be driven by smartphones. However, following the recent launch of the new iPad mini, consumer interest in tablets has never been higher and we expect the number of impressions on these devices to continue to rise in Q4,” said an InMobi spokesman.

The InMobi Mobile Insights report can be downloaded for free here.