Last month’s launch of the iPad Mini has seen an acceleration in adoption of tablet-based advertising, according to a report by Indian mobile company InMobi.
The report shows that while smartphones remain the dominant device in mobile advertising impressions with a 74.1% share, tablets and connected devices are increasing rapidly with an overall share of almost 20%.
The data, sourced from July 2012 to September 2012 reveals that the iPhone continues to be the most popular handset on the market. However, the iPad’s share of impressions continues to rise with 11%, a 43% increase from Q2.
The research found that Apple remains the top manufacturer in the UK with RIM and HTC falling behind their competitor. Samsung achieved an increase in its share of impressions in Q3, with 16% increase from Q2.
The research also shows that the mobile web continues to rule, holding a 70% share of total advertising impressions, this share has decreased from 76% in Q1 and 72% in Q2, as ad impressions on mobile apps are rolled out.
“In the UK, mobile ad growth continues to be driven by smartphones. However, following the recent launch of the new iPad mini, consumer interest in tablets has never been higher and we expect the number of impressions on these devices to continue to rise in Q4,” said an InMobi spokesman.
The InMobi Mobile Insights report can be downloaded for free here.