According to a survey by the National Rheumatoid Arthritis Society of more than 500 UK and US Rheumatoid Arthritis patients, more people found more information online (34%) compared to that offered by both health professionals (32%) and charities (26%). Continue reading
Some people don’t like Ryan Holiday. If you read the reviews of Trust Me, I’m Lying on Amazon, you’ll see what I mean. I’m not one of those people. This was a fantastically entertaining read about Holiday’s exploits on behalf of his clients.
The blurb on the book’s cover suggests it’s a playbook for the dark arts of exploiting the media, and while that might be a touch hyperbolic, there is no shortage of material in the book to give you ideas on how to seed stories, create a buzz and generally play the game in terms of blogs and news outlets.
Holiday is a really good writer. The book is easy to read. Even if you’re not entirely interested in the subject matter, you’ll definitely get a laugh or two out of some of the stunts he’s pulled. Trust me. I’m not lying.
Why do certain things go viral and take over the world? The reality is that there’s no one answer – no one ring to rule them all. There are so many variables at play that it’s almost impossible to predict what will work and what won’t.
What Contagious tries to do is give people a primer on the constituent parts of ideas that have ended up going viral. Berger’s thesis is that ideas that have social currency, triggers, emotion, a public element, practical value and stories are the ones that become Gangnam Style successes.
Fast Company reckons Berger wants to be the next Gladwell. The book bears that out. Simply explained and illustrated with plenty of examples, this is a pop-science book for the masses rather than a exhaustive manual for specialists. Occasional repetition is irritating, but overall, it’s well worth a read.
The actor Ashley Judd is an interesting character. Not only is she a Hollywood star, she is also married to the Scottish racing driver (with the Scottish name) Dario Franchitti and is dropping hints that she is about to contest the US Senate seat for Kentucky.
While it is mischievous to think of her imploring Dario to go ‘faster, faster’ while they are in their love shack, it is certainly bizarre to know that two weeks ago she engaged a private investigator… to examine her own past. Continue reading
But a new report by Citrix ByteMobile shows that old social habits are indeed dying hard on this channel. It says that the best time for all social networks is around 10pm, just before traffic falls off a cliff and most of us fall into Bedforshire.
The report goes on to say that the mobile Facebook app also drives traffic to Twitter and YouTube as well as other sites such as Tumblr and eBay. There’s also stuff on there about which apps block up the mobile network and how mobile video is driving data.
From a publisher’s point of view, however, the best thing about this particular report is the way it was distributed by the PR company. Instead of an easy-to-read synopsis for a really-lazy-journalist to cut-and-paste into a ‘story’, the raw data from a detailed report meant this particular writer had to research, parse and think about it a bit more than usual.
And that is a very good thing… must post this on my mobile at 10pm when you hepcats are more likely to read it.