Hootsuite launches social media video Integrations

Hootsuite integrates video via YouTube, Facebook, Twitter, and Instagram

hootsuite

Social media platform Hootsuite has announced video integrations with YouTube, Facebook, Twitter, and Instagram. Now organisations can manage their videos from a single platform, reducing complexity and increasing reach across social to improve customer engagement..

According to the company, ‘in the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses’. It cites that in 2015 Facebook more than doubled its video view sto eight billion, tweets containing video receive more than twice as many RTs as those without and the time users spend watching videos on Instagram has soared 40% in the past 6 months.

From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users and companies to monitor comments and collaborate to manage multiple accounts so that they can respond faster to customers’ enquires.

While investing in videos is a good first step, just posting videos is not enough to make an impact with audiences. To truly get the most out of video, businesses need to use social to increase its reach and credibility. According to a new online survey conducted by Hootsuite, 58% of respondents are more likely to watch a video if it has been shared by friends or family on a social network.

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organisations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite.

All of this is very interesting, but I prefer TweetDeck to Hootsuite, but if it wasn’t for either platform, then Twitter would not be the so-called force it is today. The future is clearly video; brands and companies need to start acting quickly or they will be left behind.

Little Grey Cells #5… the mad world of visuals genius Vello Verkhaus

If you need state-of-the-art computer graphics and 3D projections, then you need Vello Verkhaus, the man behind the insane on-stage visuals for shows such as American Idol and musicians as varied as Coldplay, Kanye West and Skrillex. We persuade him to to take five minutes to allow us a peek at his little grey cells.

Did you get into these visual installations from a background in computers and code, fine art, film/video perceptive?

I got into these visual installations and experiential projects from a background in Art & Technology studies from the School of the Art Institute of Chicago. Continue reading

The Orange EUFA EURO 2012 app spells the end of the football tournament wall chart

Orange and UEFA have launched the only Official UEFA mobile app for this summer’s Euros across eight platforms and in 11 languages.

The app is free and includes geolocation and augmented reality features. Fans will also be able to share content from the app on Facebook and Twitter as well as view premium video hightlights.

Morevoer, for those lucky enough to attend the tournament, visitors to Poland and Ukraine can use the app for information about the cities they’re visiting, information about the stadiums and all-important travel information.

This is all very well, and I can report that the app can do just about anything, but somewhere deep inside me something stirs.

Yes, it’s the memory of the scruffy print wall chart Sellotaped to the fridge looks as it has been consigned to the past, rather like England’s 1966 World Cup tournament.

Tempus fugit, tempus fugit