E-commerce analytics company Ometria has raised $1.5 million in seed funding from a group of high-profile investors and entrepreneurs, including Huddle founders Alastair Mitchell and Andy McLoughlin.
Founded in London little more than 12 months ago, Ometria has staff in Moscow and operates a real-time platform targeted at online retailers that provides analytics for ecommerce businesses; it can be integrated with ecommerce platforms such as Magento and Shopify.
Think of it as Ometria turning every online retailer into a mini-Amazon. The company’s tools allow e-commerce sites to identify customers, ‘understand’ them… and sell to them. The real-time platform is aimed at mid-sized retailers who want to boost customer loyalty and maximise performance from their product range.
“Personalisation and customer acquisition are the biggest challenges that online retailers face at the moment — and any that don’t solve these problems will struggle to survive.
“Our platform has been built from the ground up by retailers, for retailers. It uses customer lifetime value to determine which channels are sending the best customers and to get a clear picture on which products to merchandise to maximise profitability,” said Ivan Mazour, founder and CEO of Ometria.