2011 – the year that social networks changed my life… again

Two more hours to go and then the screens in my life will flicker and I will pull the plug on them. No more laptops in bed, no more smartphone tomfoolery and hopefully not even Absolutely Fabulous on the telly.

Furthermore no logging on to Twitter, Google +, Linkedin, Facebook and all those pesky networks such as email lists and newsletter creation. Well, that’s easy to say now as a digital year draws to a close and family beckons.

It will be different on December 27th, four days on. That Twitter finger will be itching to tweet and one’s social networks will be filling up with content, who knows what one will be missing out on. Ultimately, the screens will be back and life will be as normal.

Giving up ‘social’ is like promising to give up fatty foods and psychotropic drugs. Easy to say, difficult to do. Once that slippery piece of stilton is dangled in front of your eyes it’s difficult to resist, rather like an extraordinary piece of content in the Christmas newspapers that one can’t wait to share with one’s followers and friends.

In 2011 Twitter rewired my brain, thus building on the work it had done in the previous two years. At one time I was an intellectual stroke-making Test player, now I’m a blustering, bludgeoning Twenty20 player. Fast and flash instead of analytical and cool.

At this time there seems no way back. While I write this, I KNOW that I have to share this content across all networks via my blog and I CAN’T dare miss one out. It is an incumbent incubus that I’ve incurred through too much activity.

In the real world, I need to start my Christmas shopping and get out of this office before I go insane and lose all humanity. So, I’m stopping now and won’t be back until the first week of January.

Time for a good rest and seeing some nature and reading some books.
See you next year

Monty (709 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.


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About Monty

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.