* This is by Antony Mayfield who tweets here. His agency, Brilliant Noise has published a (free) paperr on Nokia’s principles for social media marketing, with Craig Heburn, Nokia’s Director of Social Media and Digital.

Over the years I’ve worked with a good many companies in the mobile sector. I didn’t mean to, I don’t make a point of advertising the fact, it just worked out that way. Many of them have struggled with the idea of making the customer the centre of their universe.

Often, the marketing department would love to make the customer the obsession of the whole company, but something always seemed to get in the way of the well-intentioned masterplans. Continue reading →