Future industries are the subjects of Ross’s eponymous book and the outlook isn’t looking good for anybody who was brought up in the analogue past.First were the musicians, journalists and writers whose livelihoods were destroyed by digital, the next wave will see translation and driving careers destroyed and after that, it will be everything else.
Ross knows what he is talking about after his time in the White House as a Senior Advisor on Innovation to Hilary Clinton and this book is a worthy addition to the near-future canon. The Industries Of The Future.
The blurb talks of his travels that took in more than 40 countries and a million miles, but this is incidental to the stories within. Ross writes well on what he knows and, like an expensive consultant, he knows a lot about a lot.
For those who read such books, there is little here that is new. Most observers know that the next ten years will pick up on the disruption the internet has wreaked over the past two decades. Even so, for those who only know a lot about particular subjects, this book will serve as a decent reference book to their knowledge-gathering