BOOK REVIEW: The Industries Of The Future – Alec Ross

Future industries are the subjects of Ross’s eponymous book and the outlook isn’t looking good for anybody who was brought up in the analogue past.

futureFirst were the musicians, journalists and writers whose livelihoods were destroyed by digital, the next wave will see translation and driving careers destroyed and after that, it will be everything else.

Ross knows what he is talking about after his time in the White House as a Senior Advisor on Innovation to Hilary Clinton and this book is a worthy addition to the near-future canon. The Industries Of The Future.

The blurb talks of his travels that took in more than 40 countries and a million miles, but this is incidental to the stories within. Ross writes well on what he knows and, like an expensive consultant, he knows a lot about a lot.

For those who read such books, there is little here that is new. Most observers know that the next ten years will pick up on the disruption the internet has wreaked over the past two decades. Even so, for those who only know a lot about particular subjects, this book will serve as a decent reference book to their knowledge-gathering

Monty (632 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.