Digital agency NotOnlyButAlso has launched its first online product Connect+Convert, a tool that lets customers know which companies have been looking at their website and how to connect with them.
Named after a 1960s BBC comedy show starring the loved and departed Peter Cook and Dudley Moore, NotOnlyButAlso was founded in 2002 and has worked with clients such as the BBC, Five TV, Virgin Media and Turner Broadcasting across design and interactive channels.
Connect+Convert is also being promoted on Indiegogo to define and refine the prototype for the model, although the company says this is for awareness purposes, not funding in itself. An interesting approach to the crowdfunding model, almost a crowdthinkingaboutit version.
“Connect Convert comes from our experience that people aren’t utilising their websites enough. You can’t just post information and expect the phone to ring, you have to engage with your customers, establish what they need and who they are and create a genuine two way conversation.” Dan Grant – Managing Director of NotOnlyButAlso.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
