EA Games attacks Middle East with Nazara secret weapon

EA games has partnered exclusively with Indian games specialist Nazara to bring its most popular games to the Middle East.

The deal means that a market of more than 180 million customers will be able to play games such as Need For Speed The Run and FIFA 12 as well as other popular EA games.

Nazara has a big footprint in the terriotory and has deals with operators such as Du, Saudi Telecom Company (STC), Etihad Etisalat (Mobily) and Viva (Bahrain).

Monty (662 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.