For EURO 2012 the future is Orange for the app, not so clear for the England football team

The England football team may be losing players to injury on a daily basis, but in direct disproportion EURO 2012tm sponsor Orange seems to be adding features to its tournament app. At least one of them will qualify for the next stage.

UEFA and Orange have now added geolocation and augmented reality features to help fans enjoy the tournament. The augmented reality functionalitly can be viewed through the phone’s camera and mates can be found using the app’s Friend Finder.

There are numerous other features available, but don’t take it from me, download the app here, you don’t even need to be an Orange customer. Future app improvements such as exclusive video of the winning England team are highly unlikely to ever be available.

Monty (630 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.