Man Utd challenges Facebook with new social media network

Manchester’s Number Two football club, Manchester United has announced it plans to launch a global social media network.

In partnership with digital agency SapientNitro, the club will roll out the network over the next two years to Man Utd’s alleged 660 million fans. The network plans to ‘tap into the Asian market’, where TV coverage is omnipresent and smartphone use is ‘exploding’.

The network will offer fans exclusive content such as video and also provide sponsorship and advertising opportunities for brands. The club hopes the new network will be a more engaging alternative than the club’s Facebook page that has more than 20 million members.

Manchester City has no plans for such a network, apparently they plan on winning trophies and buying the world’s best players.

Monty (663 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.