It’s not often that a start-up has a name that is pronounced like a vegetable but Sooqini (natch, zucchini) caught the attention today.
Launched initially in London, this new online and mobile marketplace is a task-based site that is named after the Arabic for ‘souk’ or marketplace. The idea is that users post jobs that they need doing with a pricepoint, then they are matched with those who will do the task at that price.
The press release spoke of tasks connected with the Olympics but I’ve had enough of that particular spectacle so I’m not going to mention them. However, it’s a nice idea that should find some traction among those who still have any money left to distribute to those who need it… a kind of 2012 wealth distribution.
Supported by UK Trade & Investment (UKTI), Sooqini will be extended to the whole of the UK, and then Europe after the London launch.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
