Trade shows have changed a lot over the years. I remember going to several where I would sit transfixed with boredom but at least I could smoke at the table. Ah, those were the days.
I’ve attended trade shows in Miami, Cannes, London, Brighton, Barcelona, San Francisco, Madrid and many less glamorous cities. Apart from getting pissed on free posh drink at (usually male-only) parties I can’t remember ever getting much out of them except the sight of men in suits trying to dance. Continue reading
Orange and UEFA have launched the only Official UEFA mobile app for this summer’s Euros across eight platforms and in 11 languages.
The app is free and includes geolocation and augmented reality features. Fans will also be able to share content from the app on Facebook and Twitter as well as view premium video hightlights.
Morevoer, for those lucky enough to attend the tournament, visitors to Poland and Ukraine can use the app for information about the cities they’re visiting, information about the stadiums and all-important travel information.
This is all very well, and I can report that the app can do just about anything, but somewhere deep inside me something stirs.
Yes, it’s the memory of the scruffy print wall chart Sellotaped to the fridge looks as it has been consigned to the past, rather like England’s 1966 World Cup tournament.
Tempus fugit, tempus fugit…