Another week, another social media screw-up. When will brands and people ever learn? The social network is a public entity and has to be respected as much as any other channel that has an audience.

The list is endless of how companies treat social media as a place to show off about their brands, believing the world loves them as much as they love themselves. This is certainly not the case with many brands and boy is it easy to engage a ‘hater’ audience. Continue reading →