Digital agency discovers unicorn on Brick Lane

I’m not sure of this, whether it’s PR genius or sooo Shoreditch that it’s ridiculous after a unicorn* was spotted walking down Brick Lane this week.

LBi, the world’s biggest digital marketing agency, which has Coca-Cola, Sony Ericsson and Virgin Atlantic as some of its many clients also features the beast in its latest showreel to ‘symbolise the company’s ability to transform businesses so they’re equipped for the digital age’.

Now, creative people (of which I also profess to be) may get this ironic take on publicity, but a certain type of person outside the People’s Republic of E1 may have a different opinion. Either way, it got my attention, so that’s got to be right… right?

* A horse with a horn glued to its forehead