Forget about wasting money at trade shows, spend it on training instead

Trade shows have changed a lot over the years. I remember going to several where I would sit transfixed with boredom but at least I could smoke at the table. Ah, those were the days.

I’ve attended trade shows in Miami, Cannes, London, Brighton, Barcelona, San Francisco, Madrid and many less glamorous cities. Apart from getting pissed on free posh drink at (usually male-only) parties I can’t remember ever getting much out of them except the sight of men in suits trying to dance. Continue reading