Walk a mile in my shoes… how empathy and marketing step out together

* New contributor Tim Banks is the co-founder of media and mobile agency Infomob. He tweets here

I recently attended an LBi ‘What’s Next In’ seminar that was billed as a discussion of storytelling, empathy and branded content.

To give this some context, LBi has recently delivered impressive branded content campaigns, for Sony’s Xperia range of smartphones and more recently Microsoft’s launch of its new browser, IE9, with a campaign called Brandon Generator Continue reading