The ‘rugged’ smartphone market is growing with more than 10 million sales in 2014. Now, the new Cat® S40 rugged smartphone, an update on the previously released S50 is set to accelerate this market even further.
A recent survey by Cat phones revealed that 80% had damaged a handset in the last five years. Half had cracked or shattered the display, and just less than half had damaged a phone by accidentally dropping and other accidents had befell a further when dropped.
I have done all three things, and that’s only in the past 18 months.
Fixing broken phones is also a primitive business with micro-shops charging ridiculous prices to fix them, so no surprise that groups such as professional tradesmen and outdoor workers are investing in rugged smartphones.
The Cat® S40 rugged smartphone is expensive at around £400 (less on selected sites), but compared with fragile high-end smartphones and virtually indestructible, it is a worthy investment.
Stand-out features of the new S40 include:
● Drop-tested up to 1.8 metres onto concrete
● Super Bright Display capable of being read in direct sunlight
● Large Capacity Battery
● Glove-On Working Technology
● Wet-Finger Tracking Technology
● Waterproof warning sensors lets user know when the phone isn’t waterproof
“Too many people are being let down and left out-of-pocket by damaged smartphones due to them being used in work environments they were not built for. We recognised the need to use our expertise to launch a stylish, rugged smartphone that offers protection alongside style and performance”, said Oliver Schulte, CEO of Bullitt Mobile.