People versed in social media know that the best time to post on Facebook is around 9pm, not so many know how this works on mobile… least of all Facebook itself.
But a new report by Citrix ByteMobile shows that old social habits are indeed dying hard on this channel. It says that the best time for all social networks is around 10pm, just before traffic falls off a cliff and most of us fall into Bedforshire.
The report goes on to say that the mobile Facebook app also drives traffic to Twitter and YouTube as well as other sites such as Tumblr and eBay. There’s also stuff on there about which apps block up the mobile network and how mobile video is driving data.
From a publisher’s point of view, however, the best thing about this particular report is the way it was distributed by the PR company. Instead of an easy-to-read synopsis for a really-lazy-journalist to cut-and-paste into a ‘story’, the raw data from a detailed report meant this particular writer had to research, parse and think about it a bit more than usual.
And that is a very good thing… must post this on my mobile at 10pm when you hepcats are more likely to read it.
Melod.io, a mobile music messaging platform, has raised $300K to launch a service that lets users of social networks create and share personalised music and audio messages.
Using an onscreen slider, users can preview and download different music packs and search across genres for rhythms and vocal styles. They can create their own backing music using pre-loaded effects, loops and beats before recording their voice messages over the top of the backing track and sharing the track across social.
According to the company, social media users want to do more than send text-only communication because it doesn’t allow them to express themselves enough. It also suggest that music and audio messaging can be a new m-commerce platform that can lead to sell-through and retention. Time will tell… it might have a chance.
The service is available os a freemium no-ads model on the Apple iTunes Store and is ‘coming soon’ on the Google Play store for Android. The company will release a freemium version with ads and a premium model later this year.