UK social shopping site Styloko appoints new CEO

Shannon_EdwardsIncreasingly influential London-based social shopping site Styloko has appointed Shannon Edwards as CEO for global business.

Styloko is a digital shopping tool/service that learns what customers like as they browse and then presents the items and the styles they want to see. Styloko uses advanced algorithms to build a fashion portrait and then curates an infinite personalised stream of products for customers.

The company’s customers can add products to their virtual boutiques either from Styloko’s own website, which aggregates almost 700,000 products from most major UK retailers, or from any other site across the web – simply by using their browser button.

Edwards joins Styloko with clear objectives; to raise awareness and grow the business globally, particularly with retailers and partners. Most recently, Edwards has been a consultant to high fashion-focused projects including Fashion Rocks Worldwide, Isabella Oliver Ltd, Bay Garnett and Vestiaire Collective.

With a successful track record of catapulting businesses to market leading positions, Edwards brings a wealth of knowledge and expertise to her new role. In 2008 she joined ShopStyle Europe as Vice President and Managing Director and grew the European fan base to more than two million monthly unique users with more than 3,000 fashion brands and retailers.

Before joining ShopStyle, she was a Director at eBay’s where she led the sales and merchant services teams and communications effort across the US and EU in San Francisco and London. She launched in France and was part of the team that brought the DoorOne brand to market. Previous to that she managed marketing communications for movies-by-mail company Netflix.

Styloko was founded by Yury Tereshchenk and Ivailo Jordanov who, alongside Editor-In-Chief Emily O’Brien have developed the company’s business by integrating a strong social community with ecommerce.

Monty (683 Posts)

Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.