After the success of the inaugural Ibiz Tech Forum earlier this year, Play the Game Agency, known for its expertise in the video games and digital entertainment sector, launched the Marketing & Gaming Ibiza Edition that attracted a select audience of influential guests from the leading brands in their respective sectors.
Brands such as La Liga, Riot Games, Visa, Epic Games, Xiaomi, EA, Dia, El Pozo, Finetwork, Iberia Express, G2A.COM, Asus, Simyo and others attended. Professionals from the marketing, advertising and video game industry also gathered to learn from experts in publishing, broadcasting, new social networks, media, promotions, metrics and esports.
Beyond offering networking and interesting talks, the first edition included the Video games Creative Awards, a creativity awards about the video game industry looking for strategy,
disruption and formats. They were presented by Néstor Santana, Business and Brand Disruptor at MAPFRE.
These awards provided visibility to advertising projects developedbbetween September 2022 and September 2023, involving prominent brands such as Coca-Cola, Gucci, HBO, Heineken, among others. The winner of the gold joystick was G2A.COM, thanks to their campaign in which they launched a graphic design contest with Artificial Intelligence.
Attendees were able to immerse themselves in a 360º experience, as they enjoyed exploring the wonders of Ibiza, both in terms of tourism and gastronomy. Special thanks went to the Consell de Ibiza, not only for their support as official sponsor, but also for their vision and understanding of the importance of the videogame sector and new forms of digital entertainment.
Play The Game believe that this collaboration will continue in the future, opening new opportunities and exploring together the boundaries in this exciting industry.
Marketing & Gaming Ibiza Edition was notable for returning to the essence of more intimate and disruptive events, a trend that had not been experienced for a long time and was sorely missed.
Monty Munford has more than 15 years' experience in mobile, digital media, web and journalism. He is the founder of Mob76, a company that helps tech companies raise money and exit. He speaks regularly at global media events with a focus on Africa, writes a weekly column for The Telegraph, is a regular contributor to The Economist, Wired, Mashable and speaks regularly on the BBC World Service.
