PeoplePerHour supports freelancers with pandemic insurance

peopleperhourNew research from freelance marketplace PeoplePerHour suggests that up to two-thirds of the UK’s 1.6 million freelancers have been unable to claim financial support during the Covid pandemic.

Of those surveyed, 65% said they did not qualify for the Government’s Self-Employment Income Support Scheme (SEISS).

Currently, freelancers and the self-employed have no entitlement to Statutory Sick Pay, which means many are left without any income should they contract the virus. Unsurprisingly, the survey also found that the vast majority (89%) of respondents are concerned about the loss of income that might result.

In light of the challenges freelancers face, the company has partnered with insurtech Indeez to create#CoviSure – the first insurance package for independent workers who are unable to work due to Coronavirus.

It is being rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

The package underwritten by Chubb insurance will be rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

“The Government has done its best to look after as many people as possible during this difficult time, but some have unfortunately fallen through the cracks. Freelancers are particularly at risk and so we felt obligated to do something about it,” said Xenios Thrasyvoulou, Founder and CEO of PeoplePerHour.

The income protection policy  will pay out if a freelancer is unable to work due to hospitalisation or if they have to self-isolate following a positive PCR test for Covid-19. The product is also available directly on the Indeez platform.

Subscription to the 3-month protection offers a lump sum benefit of up to £1,000/€1,000 in the event of an inability to work due to contracting Coronavirus.

For more information about #CoviSure, please visit #CoviSure

 

 

In-Play Report from Admix Says Ads Will Rock 2021

in-play

In-play advertising pioneer Admix has released a revealing report showing the state of in-play ads that are transforming the advertising industry under lockdown and beyond.

In-play is disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. From billboards in endless runners to large screens in stadiums, in-play’s non-intrusive nature is adding to the gaming experience, not detracting from it.

In the report, premium mobile game developers ranging from industry titans to emerging studios such as Peaksel have all reported an increased interest in the in-play advertising model.

To find out more about in-play advertising or to read the full report, please click here.

The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios.

Extra revenue

New privacy regulations, mainly spearheaded by Apple removing the IDFA, have created huge uncertainty with publishers. Without the IDFA, the lack of attribution measurements could result in a drop in CPMs, which publishers rely on to monetise.

As a result, publishers have been looking at alternative solutions to mitigate a potential revenue drop. In-play advertising emerges as a top contender for additional revenue, providing brand spend less susceptible to be affected by the lack of IDFA.

Player first

Another quality of in-play and gamer-first advertising is an uninterrupted and undisturbed experience for gamers. When questioning respondents on how their players have reacted to in-play ads, a majority said that players are entirely unaffected would have been a positive result.

In reality, 93% of players felt no negative impact of in-play ads in their games, and more than a third of players loved having them in the game. This is a fundamental change as more games adopt this ad format globally.

Hypercasual games leading the trend

The nature of ad placements appearing in game scenes goes across all genres, not least sports and racing games environments where ad placements are especially natural and non-intrusive.

But there is more. The fastest-growing developer segment globally is most interested in the in-play model. The format is a revenue-generating way for studios to increase their impressions per session in a player-friendly way, which integrates perfectly with hypercasual’s typical monetisation strategy.

Most exciting ad format of 2021

This report also looks forward to the future of in-play, asking a variety of questions about how developers intend to use it. Almost every developer questioned reported that they plan to use more in-play ads (94%) with no developers planning to use fewer.

The most powerful result for in-play, however, came from asking developers what format they’re most excited about in 2021. In-Play was the winner, with rewarded video coming in second, and interstitial video following with a distant third.

“It’s fantastic to see such an epic shift in attention and positive sentiment to our new revenue stream. We have spent the last few years developing the technology to scale and support this new monetisation format, and now it’s really starting to pay off for our developers,” said Sam Huber, Admix CEO.

The report follows Admix’s impressive start to 2021 making two key hires from Google and Spotify to expand its operations in the US and Europe while Forbes recently invited Huber to join the Forbes Council as a thought-leader on games and Advertising.

Treepoints rewards users for lower carbon footprints

Think Airmiles — except Treepoints rewards users for offsetting their carbon footprint, not adding to it

Treepoints

When Anthony Collias and Jacob Wedderburn-Day looked ahead to 2021, one silver lining they could draw from the year was the favourable effect of the pandemic on the climate.

The duo, who met at Oxford University, were already co-founders of a successful startup, but like many businesses faced severe difficulty and uncertainty of what the future would bring.

“From talking to our friends and family, we realised most people are worried about climate change and want to do good for the planet. But it’s knowing where to start that can be daunting”, said Wedderburn-Day.

The solution to this became Treepoints; a subscription service that makes it easy for the individual to live more sustainably. Not only does the startup offset an individual’s footprint, but it’s the world’s first platform to reward users for doing so.

When a customer signs up they can visualise and track their carbon footprint, see the UN-certified projects they’ll be helping to support and join a team plus earn rewards. These rewards take the form of tangible credit that can be spent on the Treepoints green marketplace on eco-friendly brands such as Chillys, Lush, Patagonia and Toms.

Treepoints is not limited to just individual users – businesses can visualise how they are performing in leaderboards across the world, earning rewards together as a company, as well as keeping track of emissions they have offset together.

Treepoint’s aim is to help businesses around the world work towards a greener future, with the ambitious goal of reaching £1 billion by 2030 in support of carbon offsetting projects.

The company partners with certification programs such as Gold Standard to donate to a diverse range of UN certified projects around the world. From renewable energy initiatives to clean water projects and reforestation, every Treepoints member supports a broad portfolio of carbon reduction schemes.

They publish all donations on their Public Impact Ledger, and Treepoints members receive regular updates on the projects they’re supporting through newsletters, emails, gifs and social media.

The company’s mission is to put as much money as possible into fighting climate change – sending 85% of total revenue directly to Gold Standard projects and 10% back in rewards, which is on a par with the best charities worldwide and a higher % than competitors.

Just one month after launch, the company has already been certified as a social enterprise and offset 150 tonnes of carbon. They will track this metric, and others, as they chart the platform’s progress, to gather more data and feedback. With this, they hope to add more features to help users visualise and better understand how they are helping to make an impact in the fight against climate change.

Juggle Jobs Gets Jiggly With Accountancy Cloud

juggleJuggle Jobs and Accountancy Cloud have announced a partnership to ‘address the growing number of startups that request high-quality flexible CFOs to work alongside their accountancy solution’

Many of Accountancy Cloud’s clients are at a growth stage where the need for a CFO to provide strategic direction and manage the relationship with Accountancy Cloud exists, but the budget for hiring does not. Accountancy Cloud is a challenger accountancy service using Open Banking and real-time financials to improve financial visibility.

Blending software and flexible staff, Accountancy Cloud offers best-in-class, personalised services to their customers, without the expensive fees associated with outsourced accounting firms.

It has built smart AI and machine learning technology to restore order to clients’ books, handle taxes and track cash. This, combined with a team of skilled finance professionals, means Accountancy Cloud provides a service that matches their customer base, who are naturally disruptors themselves.

Similarly, Juggle is a provider of experienced professionals to progressive startups. Its flexible hiring and management platform combines intelligent AI with the best of the human touch giving companies a curated experience expected in Executive Search, but without the price tag.

Accountancy Cloud approached Juggle after using the platform to hire inflexible professionals themselves, as they have a network of more than 45,000 flexible professionals, 50% of whom are within the finance and accounting vertical.

Alongside the community of professionals, they have a hiring and management platform that allows companies to find, onboard, pay, and manage experienced flexible staff at a fraction of the cost of traditional executive recruitment.

Wesley Rashid, CEO of Accountancy Cloud said: “The companies we work with are often in need of a CFO, both to manage the relationship between us and them and also to curate the financial strategy. However, the bulk of these companies are at growth stages and so finding and affording senior financial hires can be somewhat out of their reach.

“Accountancy Cloud used Juggle to find, hire and pay a number of our flexible staff and the process and outcome could not have been better, therefore a partnership in order to provide a much-needed service to our clients was a no-brainer.”

As well as partnering with Accountancy Cloud, Juggle recently published a guide to help start-up businesses make the right choices about hiring a CFO. The e-book Hiring a Part-time CFO: A Founder’s Handbook, is available FREE to download here.

Romanie Thomas, CEO of Juggle, said: “Eventually, all start-ups will outgrow their original accounting function and in order to approach scaling that up they must first outline their eventual needs.

“Knowing this is the first step in developing a role that can adjust and grow with the business. Having top tier talent on a flexible basis is the most sensible decision a startup can make.”

REVIEW: tFRWRD DIY Covid-19 Test (At Home)

Taking this Corona test at home takes patience but is awesome.

coronaCorona is a killer and nobody said that life was going to be easy, but on the run-up to Christmas 2019, life in retrospect was a breeze, as easy as pie, a walk in the park.

Now, 12 months on, the world is a different place after Corona, that nasty little crown, took nature’s advice and wreaked revenge on humans.

If you melt polar caps and set fire to the world’s biggest forests, where did we expect the pathogens to go? Disappear? Ha! No, they descended on us and now we’re a different, and more fearful, species.

Much has happened in 2020 and much will continue to happen. Mass testing and vaccines are the order of the day and it is clear that those who can afford to be tested and those who can acquire the vaccine are going to have very different lives to those who cannot.

Governments, immigration and airlines now demand testing certificates if people want to check their health, want to guarantee against self-isolation or even want to travel and get on a plane… without travelling miles to do so.

So, step forward the tFRWRD DIY Covid-19 Test, the Corona test that can be done at home before being dispatched to Vienna for test results and the ‘certificate’ to be well and to travel.

This is not an easy process and go that takes patience. The kit arrives by post with these, at first, confusing instructions.

1. ​Scan the QR code, download the app and register to complete the log-in process

2. Insert the cell phone into the recess provided and start video recording via the app

3. Insert the narrow tube into the holding point. Open the saline solution, put it in your mouth and rinse the oral cavity thoroughly for 60 seconds. Attention: Don’t swallow! After 60 seconds, rinse the straw into the insert narrow tubes and spit the saline solution into the tube through the straw

4. ​Discard the straw and the close tube with sealing adhesive. Place the tube in the transport container and close well

5. ​End video recording and close app and place the sample in the box and seal

6. ​Bring the test kit to the post office and send it off. You will get the laboratory test result directly on your app

This seems straightforward enough, but it takes time to go through the stages, not least the videoing of the process. However, this is a test for Corona and there can be no missteps… and this reviewer might be stupid.

It took me time to slavishly follow the instructions and just as I was about to emerge from the process to take my sample for shipment, I realized that I could only finish if I swapped browsers… of which there was no warning.

So, USE CHROME and save yourself a lot of time. Once that had been navigated and I had driven to a local outlet where I could send my sample via UPS, the rest of the experience was seamless.

I received an SMS letting me know at all times where my sample was and then, 24 hours later, an email saying I was negative. Job done.

There are increasingly a large number of options to testing for Corona. The UK has a number of centres where people can drive to and be tested there. Turnaround times are similar to that of tFRWRD DIY Covid-19 test, now least going privately.

But if you’re under lockdown for a considerable period of time and it’s difficult to go out into the world, stay at home and take the test using this product. It will give you peace of mind, even though it will send you a little mad actually doing it.