What can agencies learn from REAL people?

* This is a guest blog  from Roger Warner, Managing Director of social media agency C&M

Advertising legend Bill Bernbach and footballing philosophy legend Socrates figured out that there’s a lot of value to be had in asking real people real questions.

We’ve been doing quite a lot of it lately at C&M via our consumer panel research and – just as importantly – asking searching questions of people on the street. Continue reading

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