EasyTranslate Q&A: Frederik R. Pedersen, CEO

easytranslate

Welcome to Mob76 Outlook, Frederik. Please tell us about EasyTranslate

Thanks for the invitation. We enable customers to create and translate quality content at half the price of any other service, by enabling generative AI and LLM technologies. As a result of generative AI platforms such as ChatGPT, the translation industry is about to change forever.

We believe that combining AI-GC with ‘humans in the loop’ will enable businesses to create company-specific language models in any language. We won’t translate anymore, we will do ground-up content creation in any language.

We make complicated AI/LLM technologies accessible to everyone, so that customers can utilise the latest AI-technology hassle-free in their content process without any need of prompt-engineers or machine learning engineers.

This enables the customers of any size to communicate engaging content in any language in a single infrastructure that is scalable and future proof.

Wow, that’s a big change, you sound like you’re ahead of the curve

ChatGPT and other AI-GC models are the biggest hype since the start of the internet. Already, 100s of start-ups are getting built, but what it takes to add real and unique value to the customers is still not 100% clear.

Current models are still general in its wording and would need training for each customer to learn their language and by then create real value.

We have created one flow for all of a customers’ content, so they can make engaging content that is optimised towards SEO and we train on the human edits so they can stand out in this content-overload world.

Moreover, we’ve recently reached the finals of the LocWorld Process Innovation Challenge, a highly prestigious competition that awards the most innovative companies in the localisation industry. The winner will be unveiled in Malmo next month.

You recently raised your first funding for Easy Translate?

We decided that we wouldn’t go through the normal investment cycles and bootstrapped the company for a decade. However, as the industry was being fundamentally changed by generative AI products, we raised more than $3 million in January this year.

The funding coincides with the launch of an innovative integration of LLMs that provides automated content generation and translation services. The new funds create room for further development of the new functionality and add to the ambition of accelerating EasyTranslate’s organic growth. In addition, this strategic partnership enables EasyTranslate to grow its market share by realising strategic acquisitions.

We believe that training customer specific LLMs by including copywriters in the loop in any language enables a better and more localised content output which will increase customer engagement and improve organic search ranking.

By challenging the current state of translating content we will see a major shift in the industry towards generating content with trained LLMs within the customers tone of voice and question the need of translation in many marketing content aspects.

From the fine-tuning of GPT-engines, EasyTranslate is planning to build out their own infrastructure of mini-LLMs trained on customer level to reach better levels of accuracy and less hallucination than using OpenAI’s GPT4 out of the box.

What about the early days of the company?

EasyTranslate was founded in 2010 as an online translation agency. We were recognised as one of the fastest-growing companies in our industry in our first 6 years and the youngest company to enter the list of 100 biggest Language Service Providers.

The industry was facing major pressure on pricing as all language service providers sell words and have a mark-up on the freelancers.

In 2020 we decided to do a full pivoting of our market positioning and decided to build our current platform solution where we give away our marketplace of verified freelancers and seamless training of AI enabled in a software that streamlines all those content processes across platforms.

How long have you been in business?

We are a small Danish startup in Copenhagen. We serve customers from 21 different countries across three continents and our tech team is located in Skopje, Macedonia. We have more than 10 years’ experience in running marketplaces with a mission to make custom language accessible for everyone for free.

We will do this by enabling AI-GC training on the fly from the edits human copywriters are doing. These trained models can be used cross-service, which means they will also do foundation for customer specific machine translation when needed. Two birds, one stone.

We have taken all our knowledge from creating a quality marketplace for localisation and content creations in combination with AI-technologies. We will be the first company to support ‘out of the box’ AI/LLM learning from edits that creates customer-specific models in any language.

These models will work cross functionally, so that customers have the ability to increase quality in both AI-GC and machine translation. The technology will be tailored to create SEO content as well.

We grew our SaaS business by 250% from 2021 to 2022 and we are expecting to reach the same level of growth in 2023. We are handling more than 11,000 projects and more than six million words per month.

What is the problem EasyTranslate is solving?

Quality multilingual content at scale. We are creating more content than ever before. From 2020 to 2022 the global online content grew by more than 50% (33 zettabytes

It’s the closest to an infinitive amount of content as 1 zettabyte is equal to 1 billion terabytes. One terabyte is equal to 83 million pages. To stand out in the content overload, we have to create quality content that is worth engaging with and not ‘just content’.

Please walk us about the user experience

We have put our faith in a product-led growth strategy. This means, we are obsessed with the user experience from sign-up to creating the WOW moment. We provide our product as a Free/Freemium offering, so all users can expect to see value before they need to pay for our service.

We have around 300 company freemium signups monthly and they have the full self-service option to build their team of freelancers, integrate plug-ins to their CMS, PIM or directly to their Github repository to ensure the content flow runs smoothly and automatically without human interaction.

Customers can get started on a paid plan within our product without any interaction with sales reps. Starting price is 25 Euros per month for the annual subscription option.

We are educating customers about creating content in any language from ground up instead of translating content every time. One of the biggest challenges in the translation process is “garbage in, garbage out”.

The problem with low quality translation is often based on low quality source content. The end goal is to exit to an AI-GC or LSP, so we will need to make them aware and recognise that they need us to continue delivering value to their customers.

Why are you better than the other guys and who are your competitors? 

We are the only one combining the ‘Human in the loop seamlessly and at a cost price’ that enables the seamless build up of a custom AI that is future-sustainable and makes our product critical infrastructure for our customers.

Easytranslate is up against potential competitors for free/cheap Machine Translation such as Google Translate, DeepL, Microsoft translate or Language Service Providers including LanguageWire and TextMaster. Then there’s translation management software such as Lokalise, Crowdin and Phrase.

But more recently, our real competitors are major generative AI tools, such as  Jasper.ai.

Thanks, Frederik, it looks like great days are ahead for EasyTranslate. Prepare yourself for a trance of inbound from potential acquirers!

Thank you, Monty, a pleasure to have shared with your audience.

Troy Norcross Q&A: The Future Of Enterprise Blockchain

troyWelcome to Mob76 Outlook, Troy.

We’ve heard a lot about your work in blockchain at Volvo. Can you tell us more?

Troy: In March this year, the Volvo Group took a significant step towards transforming its transport and logistics by launching a new network, Logivity, based on blockchain.

My role as the enterprise architect  encompassed the design of the blockchain network, the underlying data model and the development of our first service, Logify Connect.

Although the project was challenging, it was equally rewarding, presenting a steep learning curve for the entire team. My responsibilities included everything from value proposition development for the ecosystem to ensuring GDPR compliance and privacy by design, drafting terms and conditions for the service, supporting business regulatory alignment, and integrating blockchain data into an enterprise-grade ERP system. This project was an amalgamation of technology, law, and business – a real-world application of blockchain at its best.

Blockchain technology is known to enhance the resilience and transparency of
supply chains. How has Volvo taken advantage of these benefits?

Troy: The fragility of supply chains became apparent during the pandemic, increasing pressure on the transport and logistics industry to improve transparency, efficiency, and resilience. However, there are complexities involved. While blockchain technology
inherently promotes transparency, there’s a threshold beyond which transparency can threaten a company’s competitive advantage and create risk.

This means that while designing industry networks, it is essential to strike a balance between transparency and competition. This can be achieved by giving network members significant control over their information, including the ability to dictate whom they share it with. This intricate balance is key to delivering the benefits of blockchain while preserving a competitive edge.

Can you elaborate on your previous engagements with enterprise blockchain projects?

Troy: Over the last five years, I’ve been privileged to lend my expertise to more than ten distinctive enterprise blockchain ventures. Notably, one of my most challenging projects in 2017 involved tokenising REIT (Real-Estate Investment Trust) certificates. This ambitious endeavour sought to confront the liquidity issues often encountered in the real estate sector, using blockchain to tokenise tangible assets and consequently open up direct avenues for consumers to invest in property markets.

Another ground-breaking project involved amalgamating identity, healthcare data, and
entitlements within a public healthcare ecosystem. This intricate blockchain application
called for a nuanced understanding of data immutability and discerning what information
could be stored on-chain, given the rigorous data privacy regulations in the EU and
elsewhere.

As I observe enterprise blockchain trends, I perceive identity as an integral element gaining traction. This is a space that I’ve been eagerly exploring in recent years, and foresee it playing a critical role in the evolution of enterprise blockchain.

Could you share how you became interested in blockchain technology?

Troy: My journey with blockchain started in May 2017 when I attended MoneyConf as a business strategy consultant. I met a start-up founder and his investor with a novel
blockchain business concept at the conference. Within two months, I found myself as the CEO of a blockchain company, preparing for an ICO and presenting to family offices in Monaco.

By the end of 2017, as regulators in the UK started scrutinising ICOs more closely, we
terminated the ICO, deciding that ‘I don’t look good in Orange’; That six-month period was a crash course in blockchain. I got to grips with the technology and the business models,pros and cons and an understanding of the deep-rooted egalitarian philosophy of Bitcoin believers.

I took away an awareness that there are no experts in this space. We are still
learning; we are all still ‘rookies’. And with my newfound knowledge, I started offering
corporate strategy advice and training under Blockchain Rookies banner as well as being a blockchain columnist for London publication CityAM.

Many people need clarification on blockchain with cryptocurrency. Could you clarify the difference for our readers?

Troy: Yes, the difference between blockchain and cryptocurrency still needs to be clarified for many. The easiest way to distinguish them is to compare blockchain and crypto to the Internet and email.

All email runs on the Internet, but the Internet supports so much more than just email.
Similarly, all cryptocurrencies operate on blockchain, but blockchain has wider applications beyond cryptocurrencies.

Blockchain technology is the infrastructure that allows cryptocurrency (and other services, like transport and logistics and supply chain) to operate in a multi-stakeholder environment, without a centralised intermediary like a bank or a broker.

Over the past five years, my work has been helping enterprises understand how to use
blockchain to create incremental business value. This involves explaining how blockchain
fosters trust among multiple distrusting parties and helps reduce reconciliation and dispute resolution costs. I also dedicate much of my time to demystifying (and usually debunking!) concepts around crypto tokenomics and their price-value dynamics.

Beyond educating about crypto, I also work to explain that non-fungible tokens (NFTs) are not just digital art (and technically they aren’t even digital art!) – that Web3 is primarily a Utopian vision of a new world that will struggle with getting funding – and how DeFi (decentralised finance) is often not very decentralised at all because if DeFi was truly decentralised it wouldn’t be profitable and the user experience would be terrible.

Your personal journey seems fascinating. You’re an American residing in Lisbon with a home in London. How did this journey unfold?

Troy: I was born and raised in Missouri on a 4,000-acre farm with 1,000 head of beef cattle. But I was allergic to everything around me. At 12, I found a different path through computers, which promised an environment free from allergens.

Over the years, my career has taken many turns. I’ve developed flight simulators for military aircraft, sold computer systems for image processing and 3D graphics, worked in data centres and telecoms infrastructure, and even had a stint at Nokia making devices.

I’ve founded a start-up, guided start-ups on value propositions, business models, and market strategies, and engaged in innovation projects across industries such as big pharma and digital music. I’ve lived in various European cities, including Amsterdam, Zurich, Helsinki, and Munich, and spent more than15 years in London. I’ve been residing just South of Lisbon in Portugal, since the end of 2020. It’s a long way from my Missouri farm.

What are your plans for the rest of 2023 and 2024, specifically in terms of aiding other companies in understanding enterprise logistics?

Troy:  My recent experiences with Serai, an HSBC subsidiary in Hong Kong, and the Logivity project at Volvo Group have led me to develop a keen interest in supply chain sustainability.

The transport and logistics industry, largely unchanged in the last 60 years, holds immense opportunities for digital transformation. I’m particularly excited about bringing innovative ideas from concept to reality. Navigating the complexities of legal, regulatory, and compliance issues, confronting corporate culture and politics, and challenging corporate norms offer a thrilling experience.

If there’s resistance, it signifies that what we’re working on is truly transformative. I’m passionate about engaging in projects that can transform an entire industry, not just a single enterprise. My primary focus areas for the coming years include supply chain, transport, logistics, sustainability, identity, and digital transformation.

As we wrap up, could you share your thoughts on the future trajectory of enterprise blockchain? 

Troy: Enterprise blockchain often becomes collateral damage in the wild swings of public sentiment towards the cryptocurrency world, and more recently, phenomena like Web3 and the metaverse. These perceptions are not particularly useful, nor are they the primary hurdles. Jason Kelley from IBM Blockchain once wisely noted that ‘enterprise blockchain is a team sport’. This rings true, as blockchain networks fundamentally serve as infrastructure.

They lay the groundwork for secure collaboration among network participants and facilitate data and value exchanges fluidly. However, willingness to participate can be an issue.

Blockchain fosters coopetition – a novel synergy of collaboration and competition. It
brings efficiency via data transparency and control but doesn’t necessarily promote one participant’s market share over another. It does not endorse the aggressive notion of annihilating competition.

The future of enterprise blockchain, I believe, lies in embracing a perspective that Volvo
Group’s Martin Lundstedt championed at COP26: ‘partnership is the new Leadership’.

When enterprises recognize the value of collaboration towards common objectives—like
sustainability—enterprise blockchain will advance to its next phase. This shift in mindset will ultimately drive the future of blockchain in business settings.

Thanks, Troy, we appreciate your strong blockchain insights, thanks for sharing

My pleasure, thanks for having me.

Reimaginez Q&A: Therese Gedda, Founder

reimaginez

Welcome to Mob76 Outlook, Therese, please tell our readers about Reimaginez

Thank you so much! It’s an honor to spend this time with you.I would love to invite you to take a moment and imagine your company filled with thriving High Achievers, all striving towards greatness, lifting each other towards new heights, and scaling a culture of high performance and excellence. This is the reality of the work we do.

Reimaginez is an award-winning company specialising in successfully designing, redesigning and scaling culture. We help founders, CEOs, and leaders keep, attract, and lead High Achievers while living as High Achievers themselves. Areas we cover include One-on-One High-Performance Programs with Founder and Executive Coaching, Cultural Design and Cultural Transformation, and Cultural M&A Integrations.

Over the last 20 years, the Reimaginez team has served 1,000+ Founders and C-Suite clients and impacted 30,000+ company cultures globally.

I believe you are Swedish. Are you based in Europe or the US, and why?

I grew up in Sweden, and today my primary base is in the city that never sleeps – New York City. The city is a great hub to serve our US clients and close enough to work with our European clients. It’s an incredible place where I feel most inspired and grateful to be surrounded by so many people working hard to realize their visions.

For years, I lived out of my suitcase, and today I still spend a significant amount of time on the road since we work with clients all over the world.. A fun fact is that one of my longest trips included stops in Rome, Stockholm, London, New York, Toronto, San Francisco, Lisbon and back to New York.

You work with startup and high-growth companies’ CEOs. What value do you offer them and how long do you work with them for?

Working with amazing people on a mission to bring something empowering and innovative to the world is incredibly fulfilling. We specialize in aligning, designing, and scaling a high-performance culture. The essence of the delivery is centered around aligning your people around your vision, effectively championing your best people, removing toxicity, and amplifying your impact by designing and building a high-performing culture.

Reimaginez believes in championing High Achievers. Therefore, we have specific programs designed to develop and lead High Achievers, boost their performance, champion their future talents, and allow them to thrive through the leadership philosophies of tomorrow while attracting, recruiting, and onboarding High Achievers.

When you invest in yourself, your people, and your culture, magic happens. I’d love to share some examples of what we have achieved alongside our clients:

• 3x Annual Recurring Revenue (ARR)
• 45% revenue increase during the height of the pandemic for an 18-year-old company
• 10x average deal sizes
• Saving a 9.7 million USD ARR subsidiary from collapsing
• Designing his best life after a successful company exit

For our cultural transformation programs, we typically become a long-term partner for the company, whether they are early-stage or approaching an exit, and follow them through the different stages of their development. We have seen many of our clients through many stages of their evolution.

Another sought-after initiative is our High-Performance executive coaching program for impact-driven and High Achieving Founders and CEOs. Over 20 years, I’ve personally had the pleasure of working directly with over 1,000 founders, CEOs, and C-level clients. And since Founders and CEOs are innovative, I’ve been given many creative titles over the years, including “Yoda,” “Master Teacher,” “Founder Therapist,” and “Stand-in Cofounder” by founders and CEOs.

Mental health is a huge issue since the start of the pandemic. How did your clients react?

One way of describing how it feels to be a founder is living on a rollercoaster in the mountains. I recently delivered a speech for a conference in Boston capturing it more in detail. The thing is, when we empower founders with a vision, on a mission, we empower change.

Let’s acknowledge their reality.vWe know how hard it is to stand alone. To sit there by yourself at 2 AM making a decision that can make or break your company. We know walking the path of the Founder often feels like driving a Formula One car while playing chess with ten different opponents whose only job is to focus on this game. On a road that is winding and full of unknowns,

We know the power of having someone to call, someone to text, someone to reach out to who knows your story and understands why you do what you do. Because just like there will be moments of darkness and doubt, there will also be moments of celebration and joy.

Moments where you will feel a deep sense of achievement of building something just from an idea, driven by the ambition of creating positive change, and you will stand strong in the clarity that you can be a force for good in the world. Having a Founder’s Tribe has never been more important. We believe that together, we can make a difference.

I have found that most founders are very resilient, but having a founder’s tribe can make all the difference, including for their mental health. I’m, therefore, grateful to be part of many tribes as a trusted advisor and champion.

Did you see any trends for the growth of companies in 2022?

Yes, Reimaginez has seen a greater level of awareness and investments in building and growing a thriving culture. We work with many companies in health (BioTech, HealthTech, Medtech, and Digital Health), impact (including ClimateTech), and tech more generally.

Prioritising initiatives for personal and professional development is in increasing demand, especially in areas connected to well-being (including meditation, workout routines, and mindfulness practices) as well as leadership and performance programs.

Some investors are also more focused on culture, even if they typically use language like ”we invest in the team/the founders” over the actual word ‘culture.’

Another trend is the rediscovery of face-to-face interactions that enable deeper opportunities for relationship building and serendipity, especially over dinners, walks, and more intimate events.

What are the biggest opportunities for Reimaginez in an uncertain world?

There is a shift in awareness and focus on the impact of a brilliant, mediocre, or even toxic company culture. This means that culture is now at the forefront of many high-performance individuals when they are looking for their next adventure. It also means that companies, especially in the US, are prioritising the investment in a brilliant culture where their High Achievers thrive.

Another opportunity for the next few years is in connection to M&As, which typically increase during uncertainty. However, there are certain things that are often forgotten in the M&A process. When two companies merge, attention and focus typically centre around the merger’s financial, legal, and IP aspects.

However, aligning culture and leadership is essential for the new environment’s successful future. Reimaginez’ proprietary methods and processes for facilitating the integration of different cultures work in parallel with our proven programs for establishing trust, focus, and a shared vision across all teams in order to achieve short- and long-term success and growth targets.

Outsized opportunities for consistent and dependable M&A performance reside within tightly focused and broadly-shared alignments of value, impact, and purpose throughout the organization. This dependable, and repeatable, journey begins with an impact and value-focused Cultural Due Diligence followed by the implementation of bespoke achievement-focused Cultural Integrations and ongoing support.

What are you looking forward to in 2023?

I am excited to continue my work empowering high achieving founders, CEOs, and leaders (we call them High Achieving Empathic Givers) who are making the world better by building, growing, and investing in great companies.

Any insights that you can share with our readers when it comes to growth and
building a successful company?

Invest in a well-designed culture. As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.

Invest in your High Achievers. Remember that High Achievers thrive alongside fellow High Achievers, and they attract one another. It has been said that High Achievers outperform the average worker with 10% in productivity, 20% in sales, and 30% in profitability. By investing in your High Achievers you are more likely to keep a thriving culture that creates, and achieves, outstanding results.

Invest in alignment. The impact of bringing teams, whether the whole company or the management team, together for company retreats and offsites to align on vision, goals, and strategy on an ongoing basis can’t be overlooked.

When you bring people together and provide peak experiences where members of the team espouse deep alignment on the direction and key initiatives for the company, remarkable results will follow. The power of alignment strengthens creativity, connection, and growth and the importance of this cannot be overstated.

How can people contact you?

Visit the Reimanginez website to learn more about our work. Alternatively, feel free to reach out with a message on LinkedIn letting me know you found me here on LinkedIn.

Thank you for the interview. I am very excited to share the Reimaginez story with your readers.

Q&A: Moojan Asghari – CEO, Thousand Faces

Moojan

Welcome to Mob76 Outlook, Moojan, what is Thousand Faces?

A pleasure to be here. Thousand Faces is the first exclusive investment club in the form of a Decentralized Autonomous Organization (DAO) fund to finance female-led projects with carbon-negative art NFTs.

We are targeting women, diversity, the environment and NFTs; all important and hot topics at the moment.  Raising initial funds for impact projects and under-represented talents anywhere in the world without a middle man has never been easier.

How are you dealing with the transition to Web3?

Web3 is a great opportunity to create a new and real diverse environment and community in a world of severe climate change. Moreover, NFTs are new marketing tools that have considerable viral potential.

We use it as a membership token and the total NFT market is estimated to reach $212 billion by 2030. There is a lot of controversy around the climate effects of NFTs and crypto. Thousand Faces uses Polygon, which is a carbon-neutral network and we offset our CO2 up to 10X more.

Are you addressing the gender gap when it comes to funding companies?

Anyone regardless of gender and nationality should be able to get access to funds and educational resources for their projects. Female founders, immigrants and underrepresented minorities can’t do this due to the centralized organizations holding funds and making biased fund distribution decisions.

With a DAO we open up the opportunity of funding and education to a vast number of people, anyone anywhere in the world, to launch a project that serves humanity as a whole. The world needs to recover the lost feminine in order to create mindful and sustainable organizations.

How do you do this logistically?

With a DAO fund that community members buy an NFT and get access to various resources, right to apply for funding, and participate in fund allocation decision making. With our community fund we invest in female founders and environmental projects with a strong ESG.

Our NFTs are 10,000 randomly generated pictures that have been designed by hand, and have certain utilities and voting powers attached to them. The NFTs represent a membership for the holder.

We will also  release a utility token to give rights to our DAO. that token can be staked and spent in our universe. We have an educational program for women to learn about Web3 in order to remove the barriers to entry. We give grants to the selected companies.

What does this mean to a non-techy person?

We are an investment club and by buying a membership which is a digital card, you join the club and obtain access to benefits including the right to apply for funding for your project or access to various educational programs’ content.

If you become a board member you can decide with other board members across the globe to vote on projects with the most social and environmental impact. In return for your participation, you can get rewards and interest in a digital currency in your digital wallet, with which you can invest or spend on various platforms.

How big is the market for all of this, Moojan?

Women entrepreneurs? Well, women are 50% of the population. there is only 2.2% of the total VC funding going to female founders. So you can imagine how many talents are left without funding.

the NFT market in 2022 was at USD 20.44 billion and is estimated to grow to USD 211.72 billion in 2030. The climate innovation and the need to create new sustainable solutions is also at the heart of important topics.

What did you do before this, Moojan?

I am a serial entrepreneur, activist, technologist and community builder. I was born in Iran, and after industrial engineering, I moved to France to finish my studies in corporate finance and banking. But the capitalistic world was not for me.

I started my entrepreneurial journey and created various initiatives for female empowerment and diversity and inclusion. I am now a digital nomad, traveling the five continents, speaking at various conferences and giving lectures on diversity, inclusion, and the basics of AI for business.

That’s a fascinating story and one that our readers will love. Thanks, Moojan

My pleasure, thanks for inviting me.

Ransu Salovaara, CEO, Likvidi – Q&A

ransu

Likvidi, the Finnish word for liquidity, is creating a new market that connects green finance with blockchain, a sector that, surprisingly, has received little publicity compared to other projects and earlier first generation ICOs.

In this Q&A he explains the huge opportunities for this meeting of money and technology and is convincing in his argument that Likvidi is about to transform the sector.

Q: Welcome to the Mob76 Outlook audience, Ransu, tell us what you’re trying to do for the planet 

Ransu: As we all know, climate change is a huge challenge for humankind. But what you maybe do not know is that the financial markets will play a major role in fixing this. 

Professional investors around the world will do two switches: 1. divest from the nasty stuff such as fossil fuels, unsustainable agriculture and internal compulsion engine based transportation 2. Have new investment thesis and/or mandates where sustainability is one of the key principles on investment decisions.  

In the sector of green finance, one of the main questions will be whether these investments really are green or are they just so called ‘greenwashing;? 

Here comes a real, future-proof user case for blockchain. We can use blockchain to store and track sustainability and financial data and this way create immutable track records for green instruments such as carbon credits and green bonds, which are the two fastest-growing sectors in green finance. 

This transparency is a crucial part of increasing investors’ trust in green investments and actually saving the world instead of just talking about it. 

Tell us more about the history of green finance 

Ransu: Green finance has been around for about 15 years, but the sector really got going about six years ago with the Paris Agreement. As almost 200 countries agreed on drastic measures towards sustainability, the market for green bonds and carbon credits got its first shake-up. 

Fake carbon credit and wishy-washy green bonds had to be replaced with something more solid. While the market indeed improved with more serious players coming in, better audits and reports, the past six years have still been a coming-of-age period for green finance. Now the market is ready for reen Finance 2.0. 

Green Finance 2.0 is all about going mainstream as a combination of increased investor demand (both retail and institutional), fintech/blockchain, improved regulatory frameworks and the market learning from the past mistakes.  

So what do you actually do?

Ransu: We do two things: 

  1. We work with farmers, landowner and managers around the world to turn their carbon capturing efforts into tokenized high-quality carbon credits that have all the crucial data attached to them offering the best possible transparency, auditing and tradability. These life-improving Carbon Credits (LiCC) will be soon available for individual and for companies who are looking to offset their carbon footprint.

  2. We also help utility size solar parks and wind farms to raise capital so that there will be more renewable energy available for everyone. The energy market will be more decentralized as cities, communities and even houses will have their own renewable energy sources and parties will trade electricity very efficiently 24/7. The green bonds that we issue will have all the sustainability data on blockchain and as they are digital assets, they are ready for DeFi as the market evolves. 

So are you a tech company?

Ransu: Yes, we are a green finance fintech company. Over the past year or so we have built an investment platform on Ethereum that is a unique combination of traditional finance market features and digital assets/securities management.

So, let’s talk more about carbon credits. What are they and what is innovative with your approach?

Ransu: A carbon credit represents the right to emit a measured amount of greenhouse gases (GHG). Carbon credits work as a certification that business or individual owning them is counterbalancing the emission of greenhouse gases (GHG) aka carbon footprint.

What we are offering is a tokenized version of an actual carbon-reducing credit. This means that we have worked with our network of partners such asforest owners and farmers who capture an increasing amount of carbon and turn those actually life-importing carbon credits to tokens. 

Why tokenization is important:     

Ransu: Carbon credit market has been somewhat shady in the past. It’s been hard to figure out if the credits are real and also there has been double spending issues. 

With the help of blockchain we can increase transparency and make sure the retired (offsetted) carbon credits can’t be resold anymore but they are “burned” as the cryptomarket likes to call it. 

Also, as the carbon credit market is growing it’s important that they are easily tradable that is what tokenization will do that.   

How about the energy markets? 

Ransu: One of the most important things that we can do for climate change is to move away from fossils. The future of the energy market is pretty much the same as the future of the financial markets: decentralisation

As we move to renewable energy,he energy market will be more based on smart grids and therefore be more accessible for the small players. Every electric car can play a part on smart grids.

For us, the first product is the Green Bond Launchpad. This all-in-one platform enables renewable energy projects and companies to raise money via green bonds faster and more cost efficiently. We can be up to 90% cheaper than the old way of issuing these debt instruments. We work with top notch third-party verifiers and administrators to make sure the green aspects are real. 

This year the global green bond market is up 39% and the estimate is that the total issuance will be about $375 billion US (Moody’s projection).    

What about DeFi?

Ransu: DeFi is very exciting for us as we are creating carbon credits and green bonds that are tokenized and transparent and therefore ready for the DeFi market. 

What needs to happen next is that the DeFi market expands to the real-world assets. MakerDAO has now had couple proposals on this as a USA based solar park funding and now the Sociate General’s $20M MakerDAO loan with bond tokens as collateral.   

https://www.coindesk.com/business/2021/09/30/societe-generale-applies-for-20m-makerdao-loan-using-bond-token-collateral/    

My guess is that we are about 1 year away from working with leading DeFi platforms to finance renewable projects that can pay 5-10% interest for green sector investors and have assets and power purchase agreements as collateral.  

Thank you, for sharing your vision with our audience. We look forward to seeing how your progress

Ransu: 
It was my pleasure, happy to add value