In-Play Report from Admix Says Ads Will Rock 2021

in-play

In-play advertising pioneer Admix has released a revealing report showing the state of in-play ads that are transforming the advertising industry under lockdown and beyond.

In-play is disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. From billboards in endless runners to large screens in stadiums, in-play’s non-intrusive nature is adding to the gaming experience, not detracting from it.

In the report, premium mobile game developers ranging from industry titans to emerging studios such as Peaksel have all reported an increased interest in the in-play advertising model.

To find out more about in-play advertising or to read the full report, please click here.

The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios.

Extra revenue

New privacy regulations, mainly spearheaded by Apple removing the IDFA, have created huge uncertainty with publishers. Without the IDFA, the lack of attribution measurements could result in a drop in CPMs, which publishers rely on to monetise.

As a result, publishers have been looking at alternative solutions to mitigate a potential revenue drop. In-play advertising emerges as a top contender for additional revenue, providing brand spend less susceptible to be affected by the lack of IDFA.

Player first

Another quality of in-play and gamer-first advertising is an uninterrupted and undisturbed experience for gamers. When questioning respondents on how their players have reacted to in-play ads, a majority said that players are entirely unaffected would have been a positive result.

In reality, 93% of players felt no negative impact of in-play ads in their games, and more than a third of players loved having them in the game. This is a fundamental change as more games adopt this ad format globally.

Hypercasual games leading the trend

The nature of ad placements appearing in game scenes goes across all genres, not least sports and racing games environments where ad placements are especially natural and non-intrusive.

But there is more. The fastest-growing developer segment globally is most interested in the in-play model. The format is a revenue-generating way for studios to increase their impressions per session in a player-friendly way, which integrates perfectly with hypercasual’s typical monetisation strategy.

Most exciting ad format of 2021

This report also looks forward to the future of in-play, asking a variety of questions about how developers intend to use it. Almost every developer questioned reported that they plan to use more in-play ads (94%) with no developers planning to use fewer.

The most powerful result for in-play, however, came from asking developers what format they’re most excited about in 2021. In-Play was the winner, with rewarded video coming in second, and interstitial video following with a distant third.

“It’s fantastic to see such an epic shift in attention and positive sentiment to our new revenue stream. We have spent the last few years developing the technology to scale and support this new monetisation format, and now it’s really starting to pay off for our developers,” said Sam Huber, Admix CEO.

The report follows Admix’s impressive start to 2021 making two key hires from Google and Spotify to expand its operations in the US and Europe while Forbes recently invited Huber to join the Forbes Council as a thought-leader on games and Advertising.

REVIEW: tFRWRD DIY Covid-19 Test (At Home)

Taking this Corona test at home takes patience but is awesome.

coronaCorona is a killer and nobody said that life was going to be easy, but on the run-up to Christmas 2019, life in retrospect was a breeze, as easy as pie, a walk in the park.

Now, 12 months on, the world is a different place after Corona, that nasty little crown, took nature’s advice and wreaked revenge on humans.

If you melt polar caps and set fire to the world’s biggest forests, where did we expect the pathogens to go? Disappear? Ha! No, they descended on us and now we’re a different, and more fearful, species.

Much has happened in 2020 and much will continue to happen. Mass testing and vaccines are the order of the day and it is clear that those who can afford to be tested and those who can acquire the vaccine are going to have very different lives to those who cannot.

Governments, immigration and airlines now demand testing certificates if people want to check their health, want to guarantee against self-isolation or even want to travel and get on a plane… without travelling miles to do so.

So, step forward the tFRWRD DIY Covid-19 Test, the Corona test that can be done at home before being dispatched to Vienna for test results and the ‘certificate’ to be well and to travel.

This is not an easy process and go that takes patience. The kit arrives by post with these, at first, confusing instructions.

1. ​Scan the QR code, download the app and register to complete the log-in process

2. Insert the cell phone into the recess provided and start video recording via the app

3. Insert the narrow tube into the holding point. Open the saline solution, put it in your mouth and rinse the oral cavity thoroughly for 60 seconds. Attention: Don’t swallow! After 60 seconds, rinse the straw into the insert narrow tubes and spit the saline solution into the tube through the straw

4. ​Discard the straw and the close tube with sealing adhesive. Place the tube in the transport container and close well

5. ​End video recording and close app and place the sample in the box and seal

6. ​Bring the test kit to the post office and send it off. You will get the laboratory test result directly on your app

This seems straightforward enough, but it takes time to go through the stages, not least the videoing of the process. However, this is a test for Corona and there can be no missteps… and this reviewer might be stupid.

It took me time to slavishly follow the instructions and just as I was about to emerge from the process to take my sample for shipment, I realized that I could only finish if I swapped browsers… of which there was no warning.

So, USE CHROME and save yourself a lot of time. Once that had been navigated and I had driven to a local outlet where I could send my sample via UPS, the rest of the experience was seamless.

I received an SMS letting me know at all times where my sample was and then, 24 hours later, an email saying I was negative. Job done.

There are increasingly a large number of options to testing for Corona. The UK has a number of centres where people can drive to and be tested there. Turnaround times are similar to that of tFRWRD DIY Covid-19 test, now least going privately.

But if you’re under lockdown for a considerable period of time and it’s difficult to go out into the world, stay at home and take the test using this product. It will give you peace of mind, even though it will send you a little mad actually doing it.

BlockSpeak 15 – Changpeng Zhao (CZ) – CEO Binance

Our latest guest for BlockSpeak 15 is CEO of Binance, Changpeng Zhao, aka CZ.


BlockSpeak 15
BlockSpeak 15 guest this week needs little introduction to anybody in the crypto and blockchain world.

Changpeng Zhao, better known by the kindly acronym CZ, is the CEO of the world’s biggest exchange Binance.

I took the liberty of calling him CZ and in this episode, CZ speaks on a wide range of subjects, not least the effect of Covid-19 on Bitcoin and crypto activity on the Binance exchange, as well as the long-term implications of this extraordinary disruption on all types of finance.

According to CZ, exchange volumes have gone up more than 500% over the past three months as traders and speculators have either moved over from more traditional fiat exchanges or incumbent investors have increased their activity.

He also links this with the recent Bitcoin halving and is fundamentally optimistic about the future of crypto as a more mainstream from of money that will continue to gain critical mass.

Moreover, CZ is also questioned about the security of his exchange and recent high-level stories about wallets being hacked and the booty being transferred to the Binance exchange and the being converted into other cryptocurrencies such as Monero and being spirited away to the extent that law enforcement agencies such as the FBI and UK Police lose the trail.

While being relatively non-committal on how Binance has improved its security in light of these stories, he confronts the questioning front-on and comes across as somebody who understands transparency.

Listeners to BlockSpeak who are fascinated by how exchanges work and this increase of magnitude of trading during these surreal days will enjoy this episode. The numbers certainly back this up.

This episode (BlockSpeak 15) has proved to be the most-viewed of all our conversations to date and we’re delighted to announce that CZ will be joining us later this year to share future opinions and reflections.

To view previous episodes go to the BlockSpeak page of this website or the main site at www.blockspeak.io.

BlockSpeak 9 – Brett King, Moven CEO

BlockSpeak 9 is all about the difference between fiat currencies and crypto.

BlockSpeak 9BlockSpeak 9 takes on the intricacies of digital currencies and what defines a fiat currency such as the Dollar, Euro or Pound Sterling.

It’s a difficult subject to understand, but Moven CEO Brett King and global finance superstar is the perfect person to explain it. Fiat currencies are those that are regulated by governments giving them a value while crypto currencies are decentralized from any government regulation.

Their formation goes all the way back to 11th Century China when banknotes were originally issued and they began to proliferate in the 20th Century before US President Richard Nixon untethered the US dollar from the gold standard in 1971.

Then there is another complication. If fiat can be defined as a government-issued currency, what then is digital fiat and how does that compare to the nature of a cryptocurrency?

Wikipedia says that a Central bank digital currency (CBDC), also called digital fiat currency or digital base money, is the digital form of fiat money (a currency established as money by government regulation, monetary authority or law). Are you with us so far?

If so, here we go again.

Central bank digital currency is different from virtual currency and cryptocurrency, which are not issued by the state and lack the legal tender status declared by the government. As such, public digital currencies can compete with commercial bank deposits and challenge the current fractional reserve banking system.

King has his considerable nose to the ground when it comes to hot-to-handle subjects such as this one. While not an idiot’s guide to digital currencies, digital fiat currencies and fiat itself, King’s style appeals to both the veteran and ingenue.

At the end of the 35-minute broadcast, listeners will take away a wealth of information that will help anybody who is interested in the subject.

REVIEW – Tracy’s Dog Dophamine Dual Vibrator

The dophamine dual stimulation sex toy is perfect in times of Covid

dophamineNot every story published on this site is by its male owner and sometimes that is obvious, not least in this case because I am a female and this review is about a sex toy for a woman.

Well, I think it was a sex toy for a woman, but anything goes in 2020, so please do not be offended by the previous paragraph. If so, I heartily apologise for any offense taken. But, kind of, get over it.

In the real world, the Tracy’s Dog Dophamine Dual Simulation Vibrator is perfect in times of plague because if your lockdown is loosening, there are also other parts of you that need to be undone, not least your desire to have fun.

If only I could have this product two months ago when my boyfriend told me that he was going to move in with parents in Cornwall and that the thought of us living in either of our two cramped London flats was too much in bear.

In retrospect, they do have a garden, so he may have been right. However, while I don’t have him here, I certainly have time for my Tracy’s Dog that has been keeping me every happy during these lonely nights… and pretty much any of the time… and several times a day.

I would love to go into details and tell you what exactly happens when Tracy’s Dog and I get into bed together, lie down on the sofa together or even when we go down the park together in the early hours of the morning.

But I’ll leave it there, with a full 10 out of 10… maybe an 11 when it’s outdoors.

Who has time for a boyfriend? Maybe he should stay with his parents for longer, I’m not sure I need him any more.