Strictly Briks want kids over the age of five to dream, create and glow by using plastic bricks? Sound familiar?
The world would have it that all kids do nothing all day but stare at a multitude of screens, both big and small, and call that entertainment. However, the world is not just a place for pixels, it is a place for play… play in the real world.
While screens have a great part to play (ahem) in the development of the younger generation’s brains and creativity, the analogue world is just as important, not least when it comes to texture and building.
Naturally, a four-letter beginning with ‘L’ is the product that most people associate with plastic bricks, but here are other emulators and innovators who also offer great gameplay for children, and adults as well.
So step forward Strictly Briks, a company that has more than 20 years experience in the toy industry and provides high-quality and innovative creative products. Two of its products seem to bear this out.
The first is its Brik Tower product that lets kids do what they do best, build as high as they can for as long as they can. The multi-coloured bricks heighten interest and provide a framework for other games played within the tower. It provides, literally, hours of fun.
Strictly Bricks also sells its Trap and Gap baseplates that, again, provide a solid framework for games that are played on the ground, not up in the air. Maybe not as much fun as building plastic towers of Babel, but great nonetheless.
For parents brought up before the screens came down to decimate play as they knew it, using and playing with Strictly Briks will bring back memories when the world was a smaller place, less connected and more human-friendly. That’s not a bad thing… for them or their kids.