PlanetPlay Makes Green Tuesday Moves


Leading games studios marked Earth Day by joining non-profit PlanetPlay’s new Make Green Tuesday Moves (MGTM) initiative, which will enable industry and gamers to make an impact in the fight against climate change.

SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash) and CM Games (Nitro Nation) have all been confirmed as proud MGTM launch partners.

On the first Tuesday of each month, starting June 4th 2024, each participating studio will launch a ‘green’ item (or bundle of items) within their game(s) that will be exclusive to the MGTM movement, remaining live until the next monthly activation begins.

The inaugural MGTM will see 100% of the proceeds from the sale of in-game items – which can comprise new and/or upcycled DLC goods such as characters, costumes and objects – invested into fully certified sustainability projects by not-for-profit digital platform PlanetPlay.

Throughout the year a number of the MGTM activations will be supported by a ‘Star of the Month’ from the world of entertainment, supported by a huge social media campaign, helping to inspire gamers all around the world to ‘Make Green Tuesday Moves’.

“The need for climate action is more pressing than ever, and the games industry is one of the most powerful agents to spark real-world change. Our founding MGTM partners boast some of the most popular games in the world right now, enabling us to collectively engage with global fanbases to help raise environmental awareness and fund great sustainability causes,” said Rhea Loucas, Founder and CEO, PlanetPlay

When celebrities are involved in the Movement, PlanetPlay will provide licenses to studios which means that they can create items/DLCs relating to the celebrities, following the theme of the active superstar – with a CTA around Make Green Tuesday Moves.

All gamers need to do is harness their #PassiveActivism, by continuing to play the games they love, with no change in style or habit required to contribute to amazing sustainability causes.

These sustainability causes include PlanetPlay’s flagship Hongera Project, which aims to help over 150,000 families in Kenya improve their living conditions by manufacturing and distributing clean cookstoves to local communities, resulting in around 2,000,000 tonnes of carbon emissions being saved.

A collaboration with Ten Square Games in the widely-played Fishing Clash resulted in an engaging in-game event, rallying 50,000 users and raising €20,000 for the WAI Wanaka water conservation project in New Zealand.

SYBO and PlanetPlay were able to offset over 2,000 tons of carbon emissions in the campaign’s three-week run, the equivalent of a concert with nearly 100,000 guests.

PlanetPlay is a not-for-profit digital platform that allows players around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios.

In the coming months, PlanetPlay will unveil more exciting Green Tuesday partnerships with game makers, fashion brands and music industries.

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Pathway Launches Manchester-Based Virtual Production Innovation Lab


Pathway has launched a Manchester-based LED VP Innovation Lab and Production Facility in Partnership with HP.

The company brings to market a 6,000 square foot offering dedicated to the development and production of in-camera visual effects that utilise real-time technology and includes moving image R&D and digital cinema production for filmmakers.

In partnership with HP, the new studio will also provide Virtual Production skills and training offerings that are designed to amplify knowledge transfer to filmmakers. HP will facilitate Pathway’s studio with the latest hardware such as Z-series workstations and scalable digital workspaces via the Engineering Emmy award winning HP Anyware.

“It’s been incredible to see how the film and media industry is moving towards virtual production, and the capabilities Pathway have to offer with the Z by HP suite of solutions for its clients means it’s exciting times ahead, both for commercial users and the young filmmakers of the Future,” said Richard McGuinness, Advanced Compute and Solutions Lead Workstations and Thin Clients, HP UK.

Pathway’s Trafford Park site consists of a 5k square foot soundstage, in-house Virtual Art Department, make-up, wardrobe and dailies room. The new studio’s LED stage technology is powered by ROE Visual Ruby LED panels, MoSys StarTracker, MegaPixel VR Helios processing platform and Unreal Engine.

Speaking about their launch, Pathway co-founder Nathan Newman said:

“It is a delight to have the innovative support of HP in our mission to make virtual production more accessible and an even greater creative experience for filmmakers.

We are also thrilled to welcome Amanda [Nevill] to our advisory board who bring’s to Pathway a wealth of hard earned experience from working at the very heart of the British film industry.”

Newman’s eclectic career spans two decades across the video games industry, viral marketing globe trotting, immersive technology and award-winning moving image production.

Former BFI Chief Executive, Amanda Nevill CBE said:

“Pathway’s contribution to the industry will make it possible for more filmmakers to produce content with the very latest technology and to chase down new ideas for LED wall produced cinematography. During this time of industry growth and change, Pathway’s plans will be a big win for Manchester.”

Nevill’s impressive background spans helming the British Film Institute as Chief Executive for 17 years and is currently a strategic advisor to the international screen business.

Pathway’s £1m facility has been invested in by business partners Neuron Audio Visual, a Manchester based AV solutions company with an international reputation for creating extraordinary experiences at events and through venue installations. Neuron’s impressive client list includes festivals such as Glastonbury and Parklife and brands such as Redbull and Beats.

Speaking about the direction of the new studio, co-founder Alex Wareham said, “Virtual Production isn’t just about recreating old ways of producing content, it is about discovering new heights to moving image product development for our clients.” Pathway’s clients include agency Collective, fashion photography house Chris Davis Studio and creative powerhouse Arrow International Media.

Stashh and Sienna Network partner on NFTs

Secret NFTs are about to enter an explosive phase of growth due to its privacy enhancing features from Secret Network. Stashh, the first NFT marketplace on Secret Network is launching soon.

Sienna Network has announced a partnership with Stashh to enable the SIENNA token as a payment option on Stashh.

NFTs (Non Fungible Tokens) are unique tokens that contains rare or unique content. The NFTs prove ownership of the content and we have recently seen artists from digital art to movie makers auction these unique pieces in NFT formats.

NFTs are a growing market and the demand increases rapidly and with the successful launch on AnonsNFT, a series of NFTs with avatars with anonymous faces that sold out almost instantly, and Quentin Tarantino auctioning 7 uncut scenes from his legendary movie Pulp Fiction, the private NFT space is positioned for explosive growth.


Stashh is the first NFT marketplace for private NFTs and is built on Secret Network, which is the same network as Sienna Network is built on. The new partnership enables users to use the SIENNA token to buy and sell private NFTs on Stashh and keep the content completely private.

Private NFTs comes with a number of benefits for creators and buyers. While creators can monetize and protect their IP, users have a trustless control over how they buy, use and sell their NFTs. It is up to the owner to decide whether its ownership should be revealed or not. This is a great security and protection of the IP asset.

Not only can you use SIENNA to privately buy and sell private NFTs on Stashh — the partnership also aims at future features and deeper collaboration. Curious what that might be? Maybe some special NFT collections or the launch of something…. secret? 🤫

Stay tuned for more — very soon! 🚀

SiennaSwap will launch October 7th 1pm UTC 🚀🚀🚀

Early birds will earn high yields from liquidity farming


SiennaSwap is dropping – and in the best possible way. After the extraordinary raise of $11.2 million in private and public sales earlier this year and the inevitable delay in launching software, this is probably the development update everyone who contributes to the Sienna Network has been waiting for.

Wen launch? 🚀 Wen lunch? 🌯

Move your eyes a few inches down now ⏬

SiennaSwap will launch October 7th 1pm UTC!! 🚀

What will happen in the days up until launch?

  • A final testnet version was uploaded on Monday, September 27th
  • Preparing support for the IBC mainnet upgrade in October
  • Marketing push
  • Front end penetration testing

Sienna’s Automated Market Maker, SiennaSwap, is a privacy-first, cross-chain decentralized exchange where users can swap private tokens in complete privacy.

Sienna Swap runs on Secret Network, which is the first blockchain with privacy-preserving smart-contracts with high scalability and low fees. Transactions are executed almost instantly, and with privacy combined, front-running is effectively mitigated.

While being 100% private, Sienna also provides low transaction fees due to the inherent blockchain scalability Sienna utilises.

Users can swap any private SNIP-20 token at Sienna. If they do not have private tokens yet, they can use the bridge to exchange their tokens for the private equivalent. They can always be convered back again.

This will enable users to trade through SiennaSwap and much more besides.

Other things that happened last week:

  • More work on SiennaLend (everyone internally is hyped about the way it looks 🔥)
  • More work on SiennaSwap 2.0 front end (launch of the new design is expected to be a few weeks after SiennaSwap
  • Awaiting Coingecko adding circulating supply / market cap data. Should happen soon as they have received an API source to use.

Get ready! It’s happening! Remember the early birds will earn high yields from liquidity farming.

Sienna launches wrapped token on Binance Smart Chain

Sienna Network, a decentralized privacy-first Decentralized Finance platform built on Secret Network has launched its wrapped BSC-token on Binance Smart Chain with the token address at the end of this post.


This is another step, following the similar launch of the ERC-20 wrapped SIENNA token earlier this year, for the foundation’s strategy to be fully available across multiple chains followed by additional bridges – such as to Polkadot and Terra at a later time.

Earlier this year, Sienna Network raised $11.2 million in private and public sales and has recently been featured prominently in Tier One Media such as Forbes, The Times, TechCrunch and Yahoo Finance! as well as major crypto outlets and podcasts.

This makes SIENNA available to users in the fast-growing Binance Smart Chain ecosystem, and will be followed by listings on BSC-focused exchanges

The goal is for the coin to be available across multiple blockchain ecosystems, widening the access to Sienna’s privacy preserving products built on Secret Network that is launching soon.

You can bridge the coin from Secret Network to the same on Binance Smart Chain and back on 🌉

👉 SIENNA (BSC) Token Address: 0x130f6e4d338bfd8304f5342d759abe5c6bd7ba9b

The foundation is a cross-chain, privacy-first decentralized finance protocol built on Secret Network, that enables trustless financial instruments, such as trading and lending with complete privacy for multiple blockchain ecosystems.

What blockchain is it built on?
It is built on Secret Network the first blockchain with privacy-preserving smart contracts, or “secret contracts” that have encrypted inputs, outputs, and state.

Read more about Secret Network at

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