During my years in agency-land I’ve met and worked with a number of CTOs as an agency and as a client). Most have bored the shit out of me, they weren’t actually boring, they simply spoke Geek (Greek would’ve been easier).

But when I was at Wunderman London I met Gregory Roekens, CTO at AMV BBDO. He changed my view on what an inspiring, engaging asset a plain-speaking CTO can be to an agency and how if they speak in ‘our’ language it makes life waaaaay less boring. Continue reading →