Lena Robinson is a straight-talking Kiwi with a passion for mavericks and game-changers; she's been in the agency world building brand reputations and new business pipelines for Dentsu Aegis Network, Vizeum, WPP (Wunderman, Ogilvy) and Neue Media.
Recently she ormed Kiwi Girl Limited, offering agencies and tech start-ups strategic, no-nonsense business growth solutions.
During my years in agency-land I’ve met and worked with a number of CTOs as an agency and as a client). Most have bored the shit out of me, they weren’t actually boring, they simply spoke Geek (Greek would’ve been easier).
But when I was at Wunderman London I met Gregory Roekens, CTO at AMV BBDO. He changed my view on what an inspiring, engaging asset a plain-speaking CTO can be to an agency and how if they speak in ‘our’ language it makes life waaaaay less boring. Continue reading →