Sphaira plays for climate changes

SphairaSphaira Innovation is one of those climate nonprofits that have teeth, not a charity that is sitting on the fence.

There is little doubt that climate change is having an increasing effect on the health and lifestyles of humans on our planet. According to the UN, 2023 saw the warmest year on record with the global average temperature ‘1.45°C above the pre-industrial baseline’.

We are seemingly careering towards the 2°C limit that was agreed at COP21 in Paris and precariously close to the 1.5°C that world leaders have subsequently set as a figure that must not be breached by the end of the century.

Naturally, everybody is trying to save the world. Extraordinary nonprofits such as Friends Of The Earth and Greenpeace have their own particular approaches to doing so and there are any number of global guerilla groups that are more strident in their exploits in making the world aware of this global catastrophe.

Others are trying to do it in a different way and in the process stretching the concept of what a nonprofit does and how it can work in the most efficient and commercial way.

One such nonprofit is Sphaira Innovation, which is bringing people power and technology together to make positive change. It does this by leveraging a platform through which consumers can contribute to combating climate change while enjoying their usual entertainment, such as playing a game.

Sphaira recently tasked its auditors EY to examine the ways the effectiveness of eco-donate platforms can be measured, particularly how  nonprofits can grow and do good things by harnessing technological innovation.

To that end, last week Sphaira acquired videogames market insights specialist Playmob. The deal, for an undisclosed sum, creates a formal relationship between Playmob and Sphaira’s PlanetPlay, which is bringing the games industry and players together to fight climate change, including working closely on initiatives with the UN Development Programme.

Playmob CEO Jude Ower now becomes Chief Strategy Officer of Sphaira UK and will be working with Sphaira CEO Rhea Loucas to take the new entity to the next level.

Playmob has previously worked closely with PlanetPlay on the launch of the latter’s Make Green Tuesday Moves campaign, which helps games studios and players make important real-world impact in the fight against climate change.

In 2021, Ower worked with the UN Development Programme on the ‘People’s Climate Vote’, the biggest survey of consumer attitudes towards climate change, which was facilitated through Playmob’s game insights platform and reached 33 million gamers worldwide. The survey had 1.2 million validated votes in 50 countries around the world.

Recently returned from the UK Government’s Department for Business & Trade GREAT FUTURES event in Riyadh, where she discussed how the UK video games industry can work with Saudi Arabia in areas such as gaming and sustainability, Ower has always been interested in taking games beyond entertainment. 

“I had always loved games and played a lot when I was younger,” she explains. “At University I created a startup with friends, developing games for education and training. To me this was the ‘aha’ moment of games being used beyond entertainment. 

 “This then led to thinking about how games can be used to turn online actions into offline impact, at a time when social gaming was starting to boom. The new model of free to play (this was pre-mobile and mainly on Facebook) was opening up opportunities to bring in millions of players, and monetise through micropayments, giving a % of this to good causes.”

 In 2012, and after running a number of activations with the likes of EA, Ubisoft, Rovio, Niantic, Pixelberry and others, Ower discovered that there was a great opportunity to engage with players at scale and learn about what they care about.

 Six years later in 2018, the UN approached Playmob with its Climate Promise initiative and began exploring how they could use games to enable players to speak up on climate action, so they could then give that data to world leaders to help inform their climate policy decisions. 

 Playmob developed a playable ad for the UN called Mission 1.5, and rolled this out to over 60 countries, reaching 33 million people and gaining 1.2 million validated votes. This was the world’s largest ever study on climate attitudes. 

Under the Sphaira Innovation umbrella, Ower will once again be working with the UNDP to find out whether people consider climate change to be a global emergency, and how they would like their countries to tackle the issue.

At a time where we hear so much about climate change, but are unsure what to do and in some cases face climate anxiety, we are offering something that really engages a mass population,” adds Ower.

“Because of this want and need, we see incredible results for participating games studio partners, such as new players, deeper engagement, re-engagement, monetisation and more virality. Even with in-game surveys we see around 60% engagement and 50%+ completion.”

 As Sphaira continues to scale by means of other partnerships in the USA/MiddleEast/Asia, proving how a nonprofit can grow by acquisitions and innovations that other major charities and non profits may find difficult, Loucas and Ower will have a crucial role to play at the highest-possible level in implementing those aims.

Together they may be two of the special few who will actually help save the world.

Startups in UK now have 60% failure rate


As the UK economy continues to tighten, startups continue to face uncertainty providing a potential opportunity for VCs to pick up cheap deals.

According to data from advisory company Startup Genome, the failure rate of UK startups is currently 60%, with the primary reasons being running out of cash or failing to raise new capital.

While VC funding in the UK is also struggling, with a report from PitchBook detailing how the opening quarter of 2023 saw VC funding in the UK fall to £2.9 billion, this has put a strain on the declining value of startups as they continue to battle the consequences of the macroeconomic environment.

Claire Trachet, M&A expert and CEO of business advisory, Trachet, comments on how the fate of these UK startups could impact the M&A sector:

“With the Bank of England announcing an interest rate rise to 5.25% coupled with an inactive IPO market, scaling businesses will find it increasingly difficult to secure funding. As a result, this presents optimism for VCs and investors who will be able to capitalise on these startups.

“Acquirers know they will be getting a bargain from low valuations, potentially leading to a flurry of M&A deals, presenting a more positive outlook for M&A activity in the UK. Whilst these startups could sell out for less than what they are worth, it also presents a greater opportunity compared to failing as a whole.

This trend of startups selling parts of their business – or the entirety of it – could continue as various companies are suffering from having raised excessive funds and presenting unrealistic valuations.

According to a report from Innoven Capital, approximately 55% of early-stage investors feel that startups were overvalued in 2022. As a result, these companies are often left with business models that are unable to tackle the current market’s challenges.



Sweatcoin gameplay review and analysis from Gamepay – introduction

  1. Game Overview
  2. Getting Started with Sweatcoin
  3. How to Earn in Sweatcoin
  4. Conclusion

Sweatcoin is a mobile application that will literally reward you for sweating. They accomplish this by translating your outside steps into a currency that can be spent on goods and services. And you will be in a good company – since its inception in 2015 Sweatcoin has attracted more than 100 million users.

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Game Overview

Sweatcoin uses Google Fit. It’s a Google-created health-tracking platform for the Android operating system. Similar to a fitness monitoring app, it tracks your motions and steps. You may exchange your coins for NFTs, goods services, and experiences both free as well as heavily discounted.

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SweatCo Ltd. was the firm that launched it. It was an instant success since it was new and claimed to transform your outside walks into “money.” The earned amount can be used to purchase different products, services, discounts, and other items that are available.

You’ll be earning Sweatcoins, SWC when you clock in your steps on a daily basis. For every 1000 steps clocked, you will get approximately 0.95 SWC. The coins earned will accumulate in your Sweatcoin account. Please note that only verified steps are converted into sweatcoins. The company has developed its own proprietary movement verification model to ensure that dishwasher shakes, cradle swings, dogs’ run in a park are not counted to sweatcoin generation.

Getting Started with Sweatcoin

The Sweatcoin app does not show the distance you have walked or the route you have traveled during your current session. It just shows the steps, so if you’re serious about monitoring and charting your path, we recommend using another free activity tracker that includes these functions.

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Once you download the Sweatcoin application and sign up, you will be asked to sign in to the app, and the first thing you will see is a step counter. This is the screen where you will be able to view how many steps you have taken for the day and how much you’ve earned. You will have to provide access to your fitness tracker application in order for Sweatcoin to track your steps.

There are 2 types of Subscriptions mode in Sweatcoin, Free and Premium.

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The Free mode gives you the standard earning feature which allows you to clock 10,000 steps per day and get access to the standard marketplace and auctions where you can view and purchase the offers and discounts listed with earned Sweatcoins, SWC.

The Premium mode gives you unlimited 2x Earning with no limitations to how many steps you can clock in per day, Premium marketplace and auctions which gives you early access to offers and discounts available, Donations given to organizations by Premium users will be doubled, and get exclusive access to upcoming latest features.

They provide a 1 week free trial for a Premium subscription for everyone.

sweat coin
sweat coin

You can get free Sweatcoins daily by opening the gifts available. These gifts will give you a random amount of Sweatcoins depending on how lucky you are. Everyday Sweatcoin enables you to utilize 2x Boost for free for 20 minutes. Make the most out of these 20 minutes by activating at your active time of the day.

How to Earn in Sweatcoin

sweat coin

The most basic approach to earn via Sweatcoins will be to clock in steps on a daily basis to earn as many Sweatcoin points SWC as possible by either utilizing the Free membership or Premium membership depending on how active you are and using the acquired points to purchase deals and discounts from their marketplace.


Another way to earn will be through the referral program. By inviting your friends and family onboard to Sweatcoin will instantly get you five Sweatcoins, even though it’s not much it’s still a method you can utilize to accumulate more points while also sharing the offers and moments with your friends and family.

And if you are lucky enough to be located outside of the US and China (a few other countries are excluded too) you can opt-in to start earning their upcoming crypto token called SWEAT. Create your crypto wallet by clicking on this banner in the app:

sweat coin

And on September 13th at 12:00pm UTC you will receive an amount of SWEAT equal to your sweatcoin balance at 12:00pm UTC on September 12th. Install Sweat Wallet App to manage your future SWEAT holdings – buy NFTs, earn interest, trade, etc: https://play.google.com/store/apps/details?id=com.sweatwallet


Sweatcoin is a legitimate smartphone software that allows you to earn “money” (and soon crypto token) by walking about while the program runs in the background. It has several appealing characteristics as well as some obvious shortcomings.

Appealing characteristics:

  • Now the steps your take on a daily basis has some form of reward
  • The application is fairly easy to use
  • Available in most regions
  • Sharing offers and discounts with your friends and family
  • Ability to walk into crypto – no need to part with your hard-earned cash to start learning web3 world


  • If you want to make a lot of money from it, this is not the application for you
  • Limited offers and discounts
  • As the program operates in the background, the device’s battery life may suffer

SWEATCOIN breakdown:

Ratings: 4.5/5

Potential Daily Earnings: 10 Sweatcoins

Starting Cost: Free


PeoplePerHour supports freelancers with pandemic insurance

peopleperhourNew research from freelance marketplace PeoplePerHour suggests that up to two-thirds of the UK’s 1.6 million freelancers have been unable to claim financial support during the Covid pandemic.

Of those surveyed, 65% said they did not qualify for the Government’s Self-Employment Income Support Scheme (SEISS).

Currently, freelancers and the self-employed have no entitlement to Statutory Sick Pay, which means many are left without any income should they contract the virus. Unsurprisingly, the survey also found that the vast majority (89%) of respondents are concerned about the loss of income that might result.

In light of the challenges freelancers face, the company has partnered with insurtech Indeez to create#CoviSure – the first insurance package for independent workers who are unable to work due to Coronavirus.

It is being rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

The package underwritten by Chubb insurance will be rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

“The Government has done its best to look after as many people as possible during this difficult time, but some have unfortunately fallen through the cracks. Freelancers are particularly at risk and so we felt obligated to do something about it,” said Xenios Thrasyvoulou, Founder and CEO of PeoplePerHour.

The income protection policy  will pay out if a freelancer is unable to work due to hospitalisation or if they have to self-isolate following a positive PCR test for Covid-19. The product is also available directly on the Indeez platform.

Subscription to the 3-month protection offers a lump sum benefit of up to £1,000/€1,000 in the event of an inability to work due to contracting Coronavirus.

For more information about #CoviSure, please visit #CoviSure



In-Play Report from Admix Says Ads Will Rock 2021


In-play advertising pioneer Admix has released a revealing report showing the state of in-play ads that are transforming the advertising industry under lockdown and beyond.

In-play is disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. From billboards in endless runners to large screens in stadiums, in-play’s non-intrusive nature is adding to the gaming experience, not detracting from it.

In the report, premium mobile game developers ranging from industry titans to emerging studios such as Peaksel have all reported an increased interest in the in-play advertising model.

To find out more about in-play advertising or to read the full report, please click here.

The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios.

Extra revenue

New privacy regulations, mainly spearheaded by Apple removing the IDFA, have created huge uncertainty with publishers. Without the IDFA, the lack of attribution measurements could result in a drop in CPMs, which publishers rely on to monetise.

As a result, publishers have been looking at alternative solutions to mitigate a potential revenue drop. In-play advertising emerges as a top contender for additional revenue, providing brand spend less susceptible to be affected by the lack of IDFA.

Player first

Another quality of in-play and gamer-first advertising is an uninterrupted and undisturbed experience for gamers. When questioning respondents on how their players have reacted to in-play ads, a majority said that players are entirely unaffected would have been a positive result.

In reality, 93% of players felt no negative impact of in-play ads in their games, and more than a third of players loved having them in the game. This is a fundamental change as more games adopt this ad format globally.

Hypercasual games leading the trend

The nature of ad placements appearing in game scenes goes across all genres, not least sports and racing games environments where ad placements are especially natural and non-intrusive.

But there is more. The fastest-growing developer segment globally is most interested in the in-play model. The format is a revenue-generating way for studios to increase their impressions per session in a player-friendly way, which integrates perfectly with hypercasual’s typical monetisation strategy.

Most exciting ad format of 2021

This report also looks forward to the future of in-play, asking a variety of questions about how developers intend to use it. Almost every developer questioned reported that they plan to use more in-play ads (94%) with no developers planning to use fewer.

The most powerful result for in-play, however, came from asking developers what format they’re most excited about in 2021. In-Play was the winner, with rewarded video coming in second, and interstitial video following with a distant third.

“It’s fantastic to see such an epic shift in attention and positive sentiment to our new revenue stream. We have spent the last few years developing the technology to scale and support this new monetisation format, and now it’s really starting to pay off for our developers,” said Sam Huber, Admix CEO.

The report follows Admix’s impressive start to 2021 making two key hires from Google and Spotify to expand its operations in the US and Europe while Forbes recently invited Huber to join the Forbes Council as a thought-leader on games and Advertising.