Mobsta Appoints Its First Chief Revenue Officer

London-based geolocation company Mobsta continues its expansion with Maxwell Brown appointment.

Maxwell

Mobsta UK Commercial Director Maxwell Brown has been promoted to become the company’s first Chief Revenue Officer.

Brown joined Mobsta three years ago from London-based advertiser Collective (Now TI Media) and will be directly responsible for all of Mobsta’s existing sales- and revenue-driving departments. 

While he will continue to work closely with Mobsta’s product and strategy divisions and its client, media-owner partnership and operational teams, he will have an increased focus on P&L and day-to-day management. 

Over the past nine years, Mobsta has matured and evolved into one of the leading plays in the geo and location data space in the UK and was recently recognised by Forbes as one of the leading companies in the space due to its pioneering work with 5G. 

The company was also first to rise to the implementation of GDPR and is expected to make a raft of positive announcements over the rest of 2019.

Talking about Brown’s promotion, Mobsta Co-Founder Darren Kietz said that Brown had proved himself to be a talented leader and an unrivalled contacts book in the industry.

He has been instrumental in ensuring the sales team has become recognised as a thoroughly professional and first rate outfit. More importantly, the number of formal trading partnerships has increased 500% under his lead which is testament to his ability and commitment

Brown is looking forward to bring more value to the company after growing the London office and opening new offices in Manchester.

Thanks to the support of our agencies and clients, I’m looking forward to taking Mobsta into the next phase of growth as we start to harness the effectiveness of operator intelligence with brands.

The news follows a year of growth for Mobsta, which was recently certified by ABC for successfully completing audits and being certified for Good Practice and Standards for digital ad trading.

 

November Summit invites AI startup trailblazers

Best startups in AI sector to battle it out at summit for business rewards

summit

Leading startups from the artificial intelligence industry will compete for a business boost at the winter edition of Malta AI & Blockchain Summit this November.

The Summit will take place from 7th to 8th November 2019, marking the second event this year for the successful expo. Tickets can be booked here and are expected to sell out.

With strong support from the Maltese government, the event has established itself as one of the world’s leading destinations for the growing sectors of AI, Blockchain and DLT, IoT, and other vertical industries.

AI start-ups will be vying for a place amongst the top ten successful start-ups to be selected to participate in the AI Start-up Pitch, where they’ll take part in a live showdown in front of a panel of the most prominent experts from the AI industry and investors. Taking place on the main stage at peak time during day one of the event, the AI Pitch is always a favourite with the AIBC audience.

With a prize package including a year’s office space, media relations support, digital marketing, and more, one lucky start-up will get a massive head start with their business plans – the stakes could not be higher as the Malta AIBC Summit continues to inspire and nurture the incredible talent appearing on this emerging tech scene.

Of course, all participants are set to be winners, as with such luminary figures from the sector judging the contest, taking part all but guarantees invaluable insights from critical feedback and praise of unique applications for artificial intelligence. And with investors aplenty in attendance, it should be no surprise that many start-ups will come away from the summit with a bright future looming!

100 deep tech start-ups from the sectors of AI, Blockchain, IoT, and Big Data will also showcase their projects and services with a 1×1 stand in the start-up village, benefiting both from 1000s of attendees at the show, as well as online visibility at AIBCsummit.com.

Eman Pulis, founder and CEO of the Malta AI & Blockchain Summit, said.

In this, our third and biggest show yet, we can’t wait to see the range and quality of entrants for the AI Start-Up Pitch. If our previous battles are anything to go by, we will be sowing the seeds of growth for some of the future global brands in the AI space.

 

I couldn’t be prouder that our show is instrumental in bringing together such amazing talent in one venue and I look forward to meeting all those taking part.”

The bi-annual event includes conferences hosted by globally renowned speakers, workshops for industry learning and discussion, an exhibit space accommodating more than 400 brands and much more.

The first Malta Blockchain Summit in November 2018 attracted 8,500 attendees from more than 80 countries, with 300 sponsors and exhibitors, 200 speakers, and 1 AI VIP (Sophia the world’s first robot citizen).

Pulse Sends FinTech Hearts Racing With Video Banking Stories

The New Pulse product from UK Fintech 11:FS uses videos to unlock the secrets of customers’ banking journeys from India to China and across the world.


PulseFinTech consultancy 11:FS has launched a new-and-updated version of 11:FS Pulse, the second iteration of the world’s first (and only) financial services UX insights platform.

The product crowdsources customer experiences from traditional and challenger financial services companies. For the first time, users can view on-demand videos of real customer journeys on real bank accounts from all around the world.

This could be a user on the Ant Financial platform in China, a PayTM customer in India, somebody using US banking services or even a UK High Street Bank user.

Pulse offers a subscription service that is instantly accessible for traditional banks, challenger banks or any company interested in FinTech and understanding how to embark on new territory opportunities.

11:FS Pulse gives users a seat behind the eyes of the customer, with time-stamped user journeys, top tips for success, and in-depth analysis conducted by in-house expert researchers.

“We have seen great value from the video walkthroughs of end-to-end customer journeys on the 11:FS Pulse platform. Gaining direct access to a large breadth of content with slick UI lets us filter information categories and has dramatically reduced our lead times,” said Joe Wood, Digital Insight Manager at Nationwide Building Society.

The FinTech ecosystem has become more crowded than ever before with a plethora of companies and services targeting the market and non-FinTech challengers ready to break through the sector.

Hugh Cornejo is the Head of Design at UK challenger bank Monzo and he is equally effusive about the 11:FS Pulse platform.

“11:FS Pulse is an incredibly well-organised and comprehensive tool. If you are a designer working in FinTech you should be begging for an invitation to use it,” he said.

Stakeholders and product owners are locked in a battle for customers, which means that rich insights and easy-to-access challenger UX data is fundamental to creating products that customers will genuinely love.

There is a constant conversation around the current approach to UX research. The current landscape of customer experience analysis relies heavily on slow-moving reports that heavily extend lead times and often result in a product that is not fit-for-purpose, driven by second-hand data and high-level UX research.

“11:FS Pulse has been created to take the guesswork out of UX insights. We have some of the biggest brands in financial services currently using Pulse to drive their innovation initiatives… or just to keep a close eye on their competitors.

“What we hear when we demonstrate 11:FS Pulse to customers is ‘I can’t believe this didn’t already exist’. For many of our customers, it is a vital tool that gives them the edge that they need to deliver exceptional customer experiences,” said Ross Methven, Co-Founder, 11:FS.

With insights and rich user-journeys from Alipay, N26, and many others across the FinTech landscape, 11:FS Pulse wants to shape the future of FinTech, and is the first in a series of announcements from 11:FS, which will shortly announce significant talent hires to continue its expansion and scale.

Save The Children and Amido sign IT partnership

children

Save The Children International has appointed cloud-first technical consultancy Amido to undertake a strategically important IT project to streamline and consolidate the charity’s IT systems.

Charities are not the most original when it comes to technology, digital or IT, so it’s interesting to note they’re using one of London’s most up-and-coming cloud consultancies to do so.

The charity is a leading international children’s relief organisation operating in 120 countries. They do whatever it takes to ensure all children get access to what they deserve – a healthy start, the opportunity to learn, and protection from harm.

By partnering with Amido, Save the Children International hopes to improve its IT efficiency whilst retaining its global brand presence worldwide and national localism in the international marketplace.

“This project will open a lot of doors for us. It’s been a project high up on our strategic technology roadmap for some time. Amido’s efforts will be critically strategic to our IT efficiency so that the charity’s money is spent on helping children – which has always been, and will remain, our only focus,” said Graham Kent, Director of IT Shared Services, Save the Children International.

Amido works with brands such as ASOS, CBRE, Global Radio, London City Airport and Coats to remove friction from their customers’ online and mobile experiences to drive revenue and engagement.

From social sign-in to smart content delivery and smooth transactions, it helps brands build loyalty through customer recognition by bridging systems in a powerful way, yielding real-time results for brands and their customers.

“Amido are proud to be in a position where we can give back. By hosting the solution on Azure, Microsoft’s Cloud Platform – who donate the consumption of their platform their philanthropic arm – we have designed a solution that is scalable, faster and more flexible than what is currently in place,” said Alan Walsh, CEO, Amido.

Is your business ready for GDPR deadline?… Thought not.

Amido launches new Readiness Assessment service as organisations fear impending GDPR deadline

gdpr

The clock is ticking for GDPR.

With less than 12 months to go until the General Data Protection Regulation (GDPR) comes into force across the EU, a third of UK organisations fear they will not be compliant in time.

Independent technical consultancy Amido has launched a new service to tackle these concerns, with its tailored GDPR Readiness Assessment that mitigates the risks of the most significant regulation changes affecting customer data.

Strengthening privacy in an ever-changing technology landscape, GDPR will unify data privacy across all EU member states through tighter restrictions on personal information, enforcing appropriate consent, as well as further improving clarity in terms individual rights.

However, with tough fines for non-compliance of up to either 4% global revenue or 20 million Euros, organisations are becoming increasingly concerned with the impending deadline.

Amido’s Readiness Assessment is designed to help organisations evaluate high risk areas that need immediate attention including business activity, current technology, governance and process, as well as any existing GDPR plans and ongoing digital transformation projects.

“One critical element of GDPR is the identification and management of customers, as well as their privacy preferences. Our new readiness assessment will help organisations to manage a consent profile and to tie that into their customer’s identity, ensuring they are ready for GDPR,” said Chris Gray, Technical Director of Amido.

As experts in Identity and Access Management, Amido have worked with the likes of ASOS, Channel 4, global financial services organisations and public-sector bodies to ensure their technology utilises and protects customer data. The new readiness assessment service will be integral in supporting organisations striving to be ahead of the game with just ten months to go until the GDPR comes into effect.

Amido is ranked 12th in The Sunday Times Lloyds SME Export Track 100 league table, the UK’s top 100 SMEs with the fastest-growing international sales.