PeoplePerHour supports freelancers with pandemic insurance

peopleperhourNew research from freelance marketplace PeoplePerHour suggests that up to two-thirds of the UK’s 1.6 million freelancers have been unable to claim financial support during the Covid pandemic.

Of those surveyed, 65% said they did not qualify for the Government’s Self-Employment Income Support Scheme (SEISS).

Currently, freelancers and the self-employed have no entitlement to Statutory Sick Pay, which means many are left without any income should they contract the virus. Unsurprisingly, the survey also found that the vast majority (89%) of respondents are concerned about the loss of income that might result.

In light of the challenges freelancers face, the company has partnered with insurtech Indeez to create#CoviSure – the first insurance package for independent workers who are unable to work due to Coronavirus.

It is being rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

The package underwritten by Chubb insurance will be rolled out across the UK and France for £3.99 a month (€4.99 a month in France).  #CoviSure will ensure freelancers are financially protected, mitigating income loss and providing peace of mind for independent workers while they take time to rest and recover.

“The Government has done its best to look after as many people as possible during this difficult time, but some have unfortunately fallen through the cracks. Freelancers are particularly at risk and so we felt obligated to do something about it,” said Xenios Thrasyvoulou, Founder and CEO of PeoplePerHour.

The income protection policy  will pay out if a freelancer is unable to work due to hospitalisation or if they have to self-isolate following a positive PCR test for Covid-19. The product is also available directly on the Indeez platform.

Subscription to the 3-month protection offers a lump sum benefit of up to £1,000/€1,000 in the event of an inability to work due to contracting Coronavirus.

For more information about #CoviSure, please visit #CoviSure

 

 

In-Play Report from Admix Says Ads Will Rock 2021

in-play

In-play advertising pioneer Admix has released a revealing report showing the state of in-play ads that are transforming the advertising industry under lockdown and beyond.

In-play is disrupting traditional advertising models within games where ad units can be displayed directly within a game’s environment. From billboards in endless runners to large screens in stadiums, in-play’s non-intrusive nature is adding to the gaming experience, not detracting from it.

In the report, premium mobile game developers ranging from industry titans to emerging studios such as Peaksel have all reported an increased interest in the in-play advertising model.

To find out more about in-play advertising or to read the full report, please click here.

The total surveyed partners combined have amassed billions of downloads across all games and more than three billion downloads across Android and iOS. The sample included 80 respondents including eight from Pocket Gamer’s list of Top 50 Global Studios.

Extra revenue

New privacy regulations, mainly spearheaded by Apple removing the IDFA, have created huge uncertainty with publishers. Without the IDFA, the lack of attribution measurements could result in a drop in CPMs, which publishers rely on to monetise.

As a result, publishers have been looking at alternative solutions to mitigate a potential revenue drop. In-play advertising emerges as a top contender for additional revenue, providing brand spend less susceptible to be affected by the lack of IDFA.

Player first

Another quality of in-play and gamer-first advertising is an uninterrupted and undisturbed experience for gamers. When questioning respondents on how their players have reacted to in-play ads, a majority said that players are entirely unaffected would have been a positive result.

In reality, 93% of players felt no negative impact of in-play ads in their games, and more than a third of players loved having them in the game. This is a fundamental change as more games adopt this ad format globally.

Hypercasual games leading the trend

The nature of ad placements appearing in game scenes goes across all genres, not least sports and racing games environments where ad placements are especially natural and non-intrusive.

But there is more. The fastest-growing developer segment globally is most interested in the in-play model. The format is a revenue-generating way for studios to increase their impressions per session in a player-friendly way, which integrates perfectly with hypercasual’s typical monetisation strategy.

Most exciting ad format of 2021

This report also looks forward to the future of in-play, asking a variety of questions about how developers intend to use it. Almost every developer questioned reported that they plan to use more in-play ads (94%) with no developers planning to use fewer.

The most powerful result for in-play, however, came from asking developers what format they’re most excited about in 2021. In-Play was the winner, with rewarded video coming in second, and interstitial video following with a distant third.

“It’s fantastic to see such an epic shift in attention and positive sentiment to our new revenue stream. We have spent the last few years developing the technology to scale and support this new monetisation format, and now it’s really starting to pay off for our developers,” said Sam Huber, Admix CEO.

The report follows Admix’s impressive start to 2021 making two key hires from Google and Spotify to expand its operations in the US and Europe while Forbes recently invited Huber to join the Forbes Council as a thought-leader on games and Advertising.

Juggle Jobs Gets Jiggly With Accountancy Cloud

juggleJuggle Jobs and Accountancy Cloud have announced a partnership to ‘address the growing number of startups that request high-quality flexible CFOs to work alongside their accountancy solution’

Many of Accountancy Cloud’s clients are at a growth stage where the need for a CFO to provide strategic direction and manage the relationship with Accountancy Cloud exists, but the budget for hiring does not. Accountancy Cloud is a challenger accountancy service using Open Banking and real-time financials to improve financial visibility.

Blending software and flexible staff, Accountancy Cloud offers best-in-class, personalised services to their customers, without the expensive fees associated with outsourced accounting firms.

It has built smart AI and machine learning technology to restore order to clients’ books, handle taxes and track cash. This, combined with a team of skilled finance professionals, means Accountancy Cloud provides a service that matches their customer base, who are naturally disruptors themselves.

Similarly, Juggle is a provider of experienced professionals to progressive startups. Its flexible hiring and management platform combines intelligent AI with the best of the human touch giving companies a curated experience expected in Executive Search, but without the price tag.

Accountancy Cloud approached Juggle after using the platform to hire inflexible professionals themselves, as they have a network of more than 45,000 flexible professionals, 50% of whom are within the finance and accounting vertical.

Alongside the community of professionals, they have a hiring and management platform that allows companies to find, onboard, pay, and manage experienced flexible staff at a fraction of the cost of traditional executive recruitment.

Wesley Rashid, CEO of Accountancy Cloud said: “The companies we work with are often in need of a CFO, both to manage the relationship between us and them and also to curate the financial strategy. However, the bulk of these companies are at growth stages and so finding and affording senior financial hires can be somewhat out of their reach.

“Accountancy Cloud used Juggle to find, hire and pay a number of our flexible staff and the process and outcome could not have been better, therefore a partnership in order to provide a much-needed service to our clients was a no-brainer.”

As well as partnering with Accountancy Cloud, Juggle recently published a guide to help start-up businesses make the right choices about hiring a CFO. The e-book Hiring a Part-time CFO: A Founder’s Handbook, is available FREE to download here.

Romanie Thomas, CEO of Juggle, said: “Eventually, all start-ups will outgrow their original accounting function and in order to approach scaling that up they must first outline their eventual needs.

“Knowing this is the first step in developing a role that can adjust and grow with the business. Having top tier talent on a flexible basis is the most sensible decision a startup can make.”

Admix Expands With Major Google And Spotify Hires

admixLondon-based games monetization company Admix has expanded its commercial team with two major hires in the US and EMEA.

These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from 40 to 80 staff, following a $8.5 million Series A round in 2020.

Michael Silberberg, based in New York, is joining as VP Global Agency Partnerships after 14 years with Google across three continents, notably in London, where he spent five years as the head of global platforms leadership for WPP, Dentsu Aegis and other agencies.

In his most recent role, he served as the cross-functional leader across the entire WPP-Google relationship. Other previous responsibilities at Google included ecosystem development in Sub-Saharan Africa as well as leading demand generation in the wake of the DoubleClick acquisition.

“Since I was a kid reading William Gibson, I’ve been excited by the prospect of ads engaged with immersive digital environments. I can’t wait to drive growth of Admix’s ecosystem that enables game developers to monetize their virtual environments with in-play engagements for gamers,” he said.

Moreover, Alex Faust is joining as EMEA VP AdSales. Alex spent five years at Spotify, most recently as global leader of its international ad sales and brand partnerships team. Previously he spent seven years at Microsoft across UK and Global roles, most recently as sales leader of the multinational team, at the time part of Microsoft’s Global Accounts and Agency org.

“With gaming top of the league for audience engagement, we are witnessing the next big shift in media. In-play brings real value to all: brands, game creators and audiences, so the road ahead is incredibly exciting,” said Faust.

admix

Silberberg and Faust will build out and lead the commercial teams across EMEA and the US, taking Admix’s new products to market with agencies and brands.

“In 2021 every brand is looking at leveraging gaming to reach their users in new ways, so now is the time for Admix to expand commercially. I couldn’t be more excited to have Alex and Michael join us to lead our efforts with brands and agencies globally,” said Samuel Huber, Admix CEO.

Admix was founded in 2018 and pioneered in-play, a monetization solution enabling game developers to monetise via data-driven product placements integrated inside gameplay, which are non-intrusive and provide advertisers with a new way to engage their audience while they play.

Advertisers can buy this unique inventory 100% programmatically via platforms such as DV360, TheTradeDesk or Xandr and target an engaged audience playing games at scale.

In 2020, the company has seen hypergrowth, its SDK now integrated with more than 300 games, and having seen 800% revenue growth across the year from unprecedented inbound and direct sales.

Admix announces $25,000 User Acquisition Boost program

Admix is offering AR and VR developers $25,000 for user acquisition.

admixAdmix, the in-game monetization solution that recently closed a $7m Series A, is offering developers a chance to win an up to $25,000 boost towards their user acquisition.

To participate, studios need to install the Admix SDK to power non-intrusive ads in their games, and monitor progress over the first six weeks. Admix will handpick apps with the most potential.

Developers can sign up here to the program and boost their acquisition.

Founded in 2018, Admix is a full stack monetization platform for game, esport, virtual reality and augmented reality developers wishing to monetize in a different way. Instead of traditional adverts such as banners or video interstitials, Admix’s SDK for Unity or Unreal enables developers to drag and drop posters, billboards or even 3D spaces in their games.

This ‘virtual estate’ is then sold programmatically to thousands of advertisers, a big differentiator to many competitive services acting as agencies. The Admix platform attracted over 200+ mobile publishers in less than a year, a growth that attracted VCs to lead a Series A round.

Recently, the Admix team has bolstered it’s partnership team with hires from AppLovin and inMobi. This team will evaluate performance of new apps joining the platform, monitoring weekly userbase growth, session time, retention, and monetization vitals via the Admix solution.

They will then award these UA grants to the most promising ones, and help acquire users via a mixture of sources, including their own in-game inventory – something that Admix is currently testing.

“While monetization has been our bread and butter, we have always tried to help the developer ecosystem, by sharing resources, or featuring indie developers. This is the next step, with us contributing financially towards the app success. We couldn’t be more excited about accelerating the next hit games” said CEO Sam Huber.

Although the program is open to all developers, including new apps, the terms and conditions of the offer indicate that Admix is mainly looking for apps with early traction, and strong unit economics, that they can accelerate through funding and UA expertise.

About Admix 

The company launched publicly in November 2018 by revealing the first-ever advertising campaign in VR with National Geographic and Oath (now Verizon).

They have since expanded to traditional games, and less than 18 months later, the company is working with over 200 game developers, including leading casual titles. Admix is doubling its inventory size every 2 months, which attracts over 500 advertisers monthly, including Fortune 500 brands like Amazon, Spotify, Uber and Universal.

>About Samuel Huber

Samuel Huber is the founder of Admix, a monetisation platform for games, VR and AR based in London. Previously, Sam was the owner of an indie game studio, building hyper-casual mobile games before they were cool. Today, Sam regularly speaks about game monetization, advertising and extended reality at conferences across the world.