Casio has come up with the sporty and classy Edifice range that will attract millennials and more.

Its Edifice range is a case in point. This reviewer hasn’t haven’t worn a watch since 2005 when my 18-month son dropped my Zenith-wedding-present watch from an upstairs window, but I can see why people wear them… as well as telling the time.
So, somebody sent me a sample of the Casio Edifice EQB-501TRC and I said I’d review it; the first time in nearly two decades that I’ve sent back a sample after reviewing. Things clearly aren’t what they were.
This review, therefore, is completely clean as there is no tacit deal to write a positive one in return for the ‘gift’. No false review here.
The watch looks wrist-made for so-called millennials. It looks expensive and it weighs well on the arm. More importantly it is solar-powered, can connect to Bluetooth and could be described as a ‘half-smartwatch’, although nothing like the real thing.
Personally, I like classic design so the multi-dials and over-features didn’t go down too well, but as I said, it looks expensive and I wasn’t against the feeling of wearing it.
In many ways it felt like wearing a wedding ring for the first time. A bit weird, but something that would be easy to get used to.
At around £400, it’s not cheap (it’s certainly not as much as my Zenith cost) and I fancy many a young person will like the ‘ironic’ ostentation and will buy it for being a watch, not a smartwatch.
As for me, I’m about to put it in a pre-paid envelope and send it back to the company. Even if they had let me keep it, I don’t think I would have started wearing watches again, but I don’t think I’m the market.
Good watch, well made.