What Grant defines as the ‘Interland’ is one of the most fascinating, fastest growing regions in the world. Ranging from Turkey to North Africa and covering everywhere from the MIddle East right through to Indonesia, the Interland is a place where traditional thinking says that ‘East and West collide’. In reality, these are incredibly youthful societies going through some huge changes – socially and economically.
While most books and reports about this region are dominated by religion, conflict and general unpleasantness, ‘Made With’ focuses on creativity, brands and entrepreneurship. The result is a book that is an interesting primer, though perhaps one that perhaps would have benefitted from a tighter focus, more case studies and more interviews and interviewees. The sections featuring these are the ones that really shine, and it’s a shame there aren’t more of them. With that said, ‘Made With‘ is still well worth a look.
Today’s shoppers are more promiscuous than ever. The double-dip recession is putting customer loyalty under sustained pressure as shoppers expect extended sales or short term deals on a range of products on and off the High Street. Continue reading →
* Martin Lindstrom is the author of revelatory best-sellers Buyology: How everything we beleive about what we buy is wrong and Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy
Brandwashed is an exposé on the workings of big brand marketeers, as someone who works as a respected consultant within the industry, what made you decide to write the book?
Today the consumers are the owner of brands – not the companies and it is essential for companies to ‘clean up their house’ and prepare themselves for a world where the consumer sooner rather than later will hear about what’s going on behind the scenes – good as well as bad. Continue reading →
By regular contributor Lloyd Gofton who tweets here
As a social species, we should expect our habits and actions on social networks to reflect our natural priorities as humans… as a species we crave companionship and like to feel part of a community.
Our instinct is to learn from each other and share our experiences with like-minded individuals. That habit has served us well, but at some point in our conversations and relationships the number of contacts we have has been given a higher value than the quality of the connection we have with those individuals, groups and brands. Continue reading →