* This is a guest contribution by Allan Ireland Park, the Chairman of social data comparison site VisibleNation
Over the past decade as the internet established itself as a household utility, as important as electricity and water, we have experienced a number of phenomena, usually described in single words.
‘Dis-intermediation’ was one of the first, mainly used by consultants, When I first heard this term I laughed. But it was a catalyst for the dot.com boom and this euphoric optimism shook up the established vertical market leaders. Continue reading →
Today’s shoppers are more promiscuous than ever. The double-dip recession is putting customer loyalty under sustained pressure as shoppers expect extended sales or short term deals on a range of products on and off the High Street. Continue reading →