About Tim Healey

Tim is a DJ, music producer and digital advertiser.

Little Grey Cells #11… The future of Condé Nast is not digital, it is multi-platform

* The latest in our series of Tim Healey interviews is with Jamie Jouning, Digital Director of Condé Nast

Vogue has just seriously tweaked its online and tablet presence, what’s new for the digital reader?

Our aim for sometime now has been to raise the standard of our digital proposition up alongside our print products and the recent launch of Vogue’s monthly iPad edition and the new website does exactly that. Cleaner, intuitive navigation, bold, fully responsive digital design and the exposure of relevant content on every page, provide the digital reader with a massively enhanced, but ultimately unique Vogue experience online and on tablet.

What’s new for the digital advertiser?

Fully responsive ads that expand and contract to the size of your screen; stunning full screen gallery interstitials that allow the advertiser to take advantage of our new, best in class gallery experience; bespoke in-content ads that sit neatly within the body copy of the article. On tablet the possibilities are endless and the only constraints are on the imaginations of our advertisers.

As Digital Director at Condé Nast, what are your responsibilities?

I oversee the web and mobile business across the Condé Nast brand portfolio, from commercial through to editorial and product development. I am extremely fortunate to have a lot of very talented experts in each of these specialist fields, so my job is made all the more simple.

Is the future of Condé Nast digital?

The future of Condé Nast is multi-platform. We have a robust print business that is showing no signs of decline, while the digital business is expanding aggressively alongside. Our mission statement is to continue to deliver brilliant, beautifully designed content on whatever platform our audience chooses to consume it.

You have been at Condé Nast since 1996, what have been the major changes you have witnessed?

When I started at Condé Nast sales orders were written out by hand in triplicate and faxed to clients, unwieldy chromalins were the only way to colour check your editorial pages pre-press and you could smoke at your desk. The digital revolution has imparted itself on every single core function at Condé Nast and will continue to shape our business in years to come.

What’s the most beautiful place your work has taken you?

During my time on GQ I was fortunate enough to go on photo shoots all over the world. If I had to pick one, then it would have to be Rio de Janeiro, not least as we managed to squeeze in a visit to the Maracanã stadium to watch Flamengo versus Fluminese – the beautiful game, in the beautiful city.

What’s the last album you downloaded or bought, and why?

Abba Gold – at my daughter’s behest, it was for her fifth birthday party celebrations.

Where do you live, and why?

London, SW6. I grew up in North London so this is as far south as I’m allowed to go – migrating south of the river is out of the question.

What do you do to relax and unwind?

I play league cricket for Southgate CC every Saturday in the summer and follow Spurs avidly through the winter, although relaxing is not a word that I’d necessarily attach to the latter. Spending time with my wife and two daughters is the ultimate relaxation, particularly if it happens to involve good food and fine wine.

Little Grey Cells #10… We are being brandwashed too easily

* Martin Lindstrom is the author of revelatory best-sellers Buyology: How everything we beleive about what we buy is wrong and Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy

Brandwashed is an exposé on the workings of big brand marketeers, as someone who works as a respected consultant within the industry, what made you decide to write the book?

Today the consumers are the owner of brands – not the companies and it is essential for companies to ‘clean up their house’ and prepare themselves for a world where the consumer sooner rather than later will hear about what’s going on behind the scenes – good as well as bad. Continue reading

Little Grey Cells #9… Google’s Chrome Web Lab experiments and dazzles

Steve Vranakis is Creative Director at Google Creative Lab for EMEA

What is the Chrome Web Lab?

Web Lab is a series of real world Chrome experiments that bring the workings of the Internet to life, with the goal of inspiring people on the possibilities of the Web. Everything on offer in the Science Museum in London can be accessed online from anywhere in the world here

How long has the Chrome Web Lab been in development?

Web Lab has been in development for more than a year. The first phase involved a huge amount of research and development, scoping and iterating as many of the experiments on show have never been attempted before. Continue reading

Little Grey Cells #8… The sound of silence is finally coming our way

Successful actress Poppy Elliott, has starred in Hollywood movies and popular UK TV drama… as well as Quiet Mark (which quietly rewards world’s industry leaders for making life quieter), she has the world’s companies wanting to win Quiet Marks, from Hollywood companies to fork lift truck manufacturers.

What is Quiet Mark?
It’s new and it’s important. It’s the not-for-profit kite-mark award programme for the world’s quietest-designs of machines, products and places, the next generation arm of the Noise Abatement Society. Continue reading

Little Grey Cells #7… Audiences want things faster. A one-way communication broadcast doesn’t deliver on that

Simon Gunning is Global Head of Digital Media and Technology at advertising agency Bartle Bogle Hegarty (BBH). We catch up with him, taking a good look into his Little Grey Cells…

When did you first get into tech?

I worked in the record business for long time, managing record producers and artists, and it was clear that it was an industry that was getting into trouble. At the same time, billions of pounds were spent trying to prevent the Y2K disaster, and the dot com bubble was growing. So I went to work for a company called Flextech television, which became Virgin Media television.

Quite extraordinarily I was appointed head of business development, and my job included setting up web sites for the four biggest channels in pay TV at the time. I had to set up their presence online, in mobile telephony and red button interactivity, which was seen to be the future of the world as we then knew it. Continue reading

Plugin by Social Author Bio