A look at international social network growth

By regular contributor Lloyd Gofton, Liberate Media MD, who tweets here

bii-top-global-social-properties-4We often hear about the never-ending growth of the big Western social networks. User number announcements for Facebook and Twitter are now international news, but this is only the tip of the iceberg.

In the West we usually assume that social networks revolve around U.S culture, but that is far from the case. Global social network data tells us a much more interesting story, and this post delves into the key figures from BI Intelligence’s global social media census 2013. Continue reading

Little Grey Cells #7… Audiences want things faster. A one-way communication broadcast doesn’t deliver on that

Simon Gunning is Global Head of Digital Media and Technology at advertising agency Bartle Bogle Hegarty (BBH). We catch up with him, taking a good look into his Little Grey Cells…

When did you first get into tech?

I worked in the record business for long time, managing record producers and artists, and it was clear that it was an industry that was getting into trouble. At the same time, billions of pounds were spent trying to prevent the Y2K disaster, and the dot com bubble was growing. So I went to work for a company called Flextech television, which became Virgin Media television.

Quite extraordinarily I was appointed head of business development, and my job included setting up web sites for the four biggest channels in pay TV at the time. I had to set up their presence online, in mobile telephony and red button interactivity, which was seen to be the future of the world as we then knew it. Continue reading