150-WORD BOOK REVIEW – Accelerate by Luke Deering

Accelerate 3d CoverIf there is a market for a coffee table book for entrepreneurs, as I’m sure there is, this book is perfect fare next to a copy of Contagious magazine and a compendium of Cartier-Bresson photography.

Not only does the book come with advice from more than 140 successful entrepreneurs about setting up a startup, joining an accelerator and other elements such as marketing and fundraising, it is a font of useful information.

While the odd subbing and editing mistake take off the gloss, the advice therein will encourage entrepreneurs to focus on their products and build up their companies. Moreover, it’s also given me the kick in the arse to do the same myself.

* Since this original review, the book has been revamped with introductions from Pat Riley, MD of the Global Accelerator Network and Alex Iskold, Manger of the TechStars New York program

For more information about where to procure Accelerate, please click here.

REVIEW: 8.5/10

150-WORD REVIEW: Trust Me, I’m Lying by Ryan Holiday

Book Cover

Some people don’t like Ryan Holiday. If you read the reviews of Trust Me, I’m Lying on Amazon, you’ll see what I mean. I’m not one of those people. This was a fantastically entertaining read about Holiday’s exploits on behalf of his clients.

The blurb on the book’s cover suggests it’s a playbook for the dark arts of exploiting the media, and while that might be a touch hyperbolic, there is no shortage of material in the book to give you ideas on how to seed stories, create a buzz and generally play the game in terms of blogs and news outlets.

Holiday is a really good writer. The book is easy to read. Even if you’re not entirely interested in the subject matter, you’ll definitely get a laugh or two out of some of the stunts he’s pulled. Trust me. I’m not lying.

 

Facebook should have an 'engaged' link not a Like button that 98% of people only use once

By regular contributor Lloyd Gofton who tweets here

As a social species, we should expect our habits and actions on social networks to reflect our natural priorities as humans… as a species we crave companionship and like to feel part of a community.

Our instinct is to learn from each other and share our experiences with like-minded individuals. That habit has served us well, but at some point in our conversations and relationships the number of contacts we have has been given a higher value than the quality of the connection we have with those individuals, groups and brands. Continue reading

Walk a mile in my shoes… how empathy and marketing step out together

* New contributor Tim Banks is the co-founder of media and mobile agency Infomob. He tweets here

I recently attended an LBi ‘What’s Next In’ seminar that was billed as a discussion of storytelling, empathy and branded content.

To give this some context, LBi has recently delivered impressive branded content campaigns, for Sony’s Xperia range of smartphones and more recently Microsoft’s launch of its new browser, IE9, with a campaign called Brandon Generator Continue reading

Wise up to the EU’s half-baked cookie law… you have two days left to do so

Cookie health warning - EU cookie lawThis Saturday, on the 26th of May the 12-month grace period ends for all European website owners to be compliant with the “EU cookie law” – as it’s known. For those in the dark, this is a directive handed down by bureaucrats in Europe who decided that website cookies were dangerous and users should be asked to opt into them before they can be served.

The law was sparked by the distaste for tracking cookies, or super cookies, that follow users from site to site, building profiles on them for advertisers. Understandably, the idea of big companies being able to build lots of profiling data without users’ knowledge sets privacy campaigners’ teeth on edge.

The problem is, we now have a law whereby every website must now invite users to opt in to cookies being used before they can be used. In principle, not a bad thing, but in practice it’s proving to be unworkable, as the blind leads the blind in trying to explain what exactly it is, how to technically code for it and how to implement compliant warnings. Continue reading